Senior Executive, Central Region International Marketing

13 hours ago

Changi Airport, Singapore Malaysia Airlines Berhad Singapore Branch Full time $90,000 - $120,000 per year

·       Strong in Aviation or Travel Industry background.

·       Own and drive end-to-end local marketing initiatives, leading cross-functional collaboration to deliver successful outcomes for the market.

·       Lead internal teams and external partners in integrated marketing communications, ensuring the right media touchpoints, content, and timing to maximize impact.

·       Execute and implement marketing plans, ensuring timely delivery and alignment with business objectives.

·       Adapt global/regional initiatives for local relevance, including translation, proofreading, and localization of marketing materials and media execution.

·       Partner with the ASEAN Manager to design and deliver integrated marketing communication plans, covering campaign briefing, objective setting, audience targeting, budget allocation, execution, optimization, and post-campaign reviews.

·       Build and manage strategic local business partnerships that align with business goals, ensuring continuity and measuring effectiveness.

·       Support other ASEAN markets and HQ/Central initiatives where needed to drive overall regional success.

·       Track, monitor, and report on the performance of marketing activities, providing regular updates to the ASEAN Manager and Central Region Senior Manager.

·       Work closely with creative, digital, media, and agencies to ensure high-quality delivery of campaigns and tasks.

·       Travel domestically and internationally as required to support projects, attend meetings, and collaborate with regional teams or events.

·       Follow established processes and best practices to ensure efficient execution of marketing activities.

·       Build and maintain strong working relationships with internal stakeholders and external partners, fostering effective communication and collaboration.

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