Senior Executive, Central Region International Marketing
14 hours ago
· Strong in Aviation or Travel Industry background.
· Own and drive end-to-end local marketing initiatives, leading cross-functional collaboration to deliver successful outcomes for the market.
· Lead internal teams and external partners in integrated marketing communications, ensuring the right media touchpoints, content, and timing to maximize impact.
· Execute and implement marketing plans, ensuring timely delivery and alignment with business objectives.
· Adapt global/regional initiatives for local relevance, including translation, proofreading, and localization of marketing materials and media execution.
· Partner with the ASEAN Manager to design and deliver integrated marketing communication plans, covering campaign briefing, objective setting, audience targeting, budget allocation, execution, optimization, and post-campaign reviews.
· Build and manage strategic local business partnerships that align with business goals, ensuring continuity and measuring effectiveness.
· Support other ASEAN markets and HQ/Central initiatives where needed to drive overall regional success.
· Track, monitor, and report on the performance of marketing activities, providing regular updates to the ASEAN Manager and Central Region Senior Manager.
· Work closely with creative, digital, media, and agencies to ensure high-quality delivery of campaigns and tasks.
· Travel domestically and internationally as required to support projects, attend meetings, and collaborate with regional teams or events.
· Follow established processes and best practices to ensure efficient execution of marketing activities.
· Build and maintain strong working relationships with internal stakeholders and external partners, fostering effective communication and collaboration.
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