Manager, Community

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
As the Manager, Community & Events, you will play a strategic and executional role in advancing Razer's community development initiatives across the region. Reporting to the Regional Marketing Director, Asia, you will lead the planning and execution of high-impact events, build strong community engagement, and strengthen Razer’s brand affinity across APAC markets. Working cross-functionally, you will ensure a seamless and engaging brand experience for gamers while managing relationships with internal teams, partners, and stakeholders.
**Essential Duties and Responsibilities**:
**Community Development & Engagement**:

- Identify emerging growth potential and trends in APAC to drive regional initiatives, engage, and grow Razer’s loyal gamer community across APAC.
- Create and oversee programs that foster connections with key influencers, ambassadors, esports players, and fans.
- Leverage platforms (social media, Discord, forums, and offline activations) to cultivate meaningful conversations and relationships with the gaming community.
- Gather regional community feedback and sentiment to inform marketing strategies and product improvements.

**Regional Coordination & Partnerships**:

- Work closely with country teams (Korea, Japan, Australia, Taiwan, Thailand, Singapore Malaysia, Vietnam, Indonesia) to ensure consistent execution of regional initiatives while tailoring for local nuances.
- Collaborate with external agencies, event organizers, esports leagues, and partners to expand Razer’s brand influence.
- Secure and manage high-impact partnerships appropriate for the APAC region by identifying, negotiating, and cultivating strategic partnerships with brands, organizations, and influencers that aligns with regional goals and enhance Razer’s positioning.

**Event Strategy & Execution**:

- Develop and work with channel marketing to execute an integrated event strategy for APAC (e.g., product launches, esports tournaments, pop-up experiences, roadshows, and trade shows).
- Oversee end-to-end event management: from ideation and budgeting to on-ground execution and post-event reporting.
- Collaborate with marketing, product, and regional teams to align event goals with overall business and branding strategies.
- Ensure events deliver on measurable KPIs, such as brand visibility, engagement, and ROI.

**Team Collaboration & Reporting**:

- In close collaboration with global teams, develop best-in-class processes for the APAC team to complement existing workflows, ensuring flawless approval and execution of marketing creative, new initiatives, partnerships, and more.
- Prepare comprehensive reports on event outcomes, community growth, and ROI for key stakeholders.
- Manage regional budgets effectively to maximize impact and efficiency.

**Pre-Requisites**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 8+ years of experience in events management, community engagement, or experiential marketing within consumer tech, gaming, esports, or lifestyle industries.
- Strong understanding of gaming culture, gaming communities, competitive gaming events, esports trends, and digital platforms.
- Proven track record in leading large-scale events and driving community-building initiatives across APAC markets.
- Adaptive and proactive in identifying emerging trends and market opportunities.
- Strategic thinker with the ability to translate vision into actionable, measurable results.
- Proficient in marketing strategies, budget management, and ROI optimization. Basic knowledge of design tools (e.g., Photoshop) is a plus.
- Excellent project management, organizational, and stakeholder management skills.
- Excellent verbal and written communication skills, with the ability to engage with diverse, multi-national teams.
- Ability to thrive in a fast-paced, results-driven environment.
- Willingness to travel regionally to support campaign execution and partner engagements.

**Are you game?