Senior Performance Marketing Specialist

5 days ago

Singapore Castlery Full time

We're rethinking homes for how people really live, and we're looking for a **Lead Performance Marketing Specialist**to join our **Growth & Intelligence Marketing**team to help shape the future of living—one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery. As part of the Performance Marketing team, you'll be focused on the Singapore market to drive performance and ROI by identifying channel-level opportunities, proposing strategic initiatives, and executing optimizations based on data-driven insights.

**What you'll be doing**:

- Manage ad campaign creation, management, reporting and optimization across key channels - e.g. Google, Facebook, Pinterest, Bing, Retargeting partners.
- Manage significant budgets in the markets Castlery operates in to ensure optimal budget allocation decisions are done to maximize performance.
- Able to deep dive into performance to come up with proposal and initiatives

**Performance marketing strategy**:

- Lead and support key projects under the SG OP
- Come up with quarterly and monthly strategy to align towards country strategy
- Communicate with our key external partners and keep abreast of marketing trends to ensure Castlery is always a pioneer in performance marketing.
- Propose new ad creative ideas based on our unique value propositions, current trends and competitor insights.

**Reporting**:

- Data pull and reporting of SG performance from key channels' weekly reports

**Cross-team collabo**ration**:

- Manage small to mid-scale projects through collaborations with the internal from multiple teams - e.g. Campaigns, Creative, Brand & Content, Partnerships, Category and Demand Planning.

**What you need to succeed**:

- 6-9 years experience in performance marketing in brands/media agency
- Bachelor's Degree in Marketing/Statistics/Business or any other relevant education.
- Strong analytical problem-solving skills with a passion for data analytics. Experience or knowledge in Google Analytics and other data visualisation tools (Tableau, Power BI etc.) would be a plus.
- Strong team player with excellent written and verbal communication skills.

**Built for Real Life, Designed for What's Next**

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

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