Asia Regional B2B Marketing Manager
3 days ago
**Responsibilities**:
- Implement the regional marketing strategy and B2B marketing framework to optimize the impact of global and region led marketing programs.
- Work closely with HQ marketing leadership and regional sales leadership to identify and track joint goals around leads, pipeline revenue, sales opportunities, and conversion.
- Manage and evaluate monthly marketing activities calendar with each subsidiary sales/marketing team
- Serve as lead contact between HQ marketing and subsidiary marketing/sales to develop mutually agreed upon KPIs for marketing campaigns, coordinate the hand off leads from marketing to sales, ensure leads are appropriately contacted and measure campaign success via Marketing Automation Tool.
- Work collaboratively with multiple stakeholders across the subsidiary sales/ marketing teams to lead and implement new product launches and marketing campaigns on time and within budget.
- Conduct deep dive to get insights on marketing campaign performance, understand reason behind of these measured metrics, and lead customer analytical initiative that related to marketing/business direction.
**Requirements**:
- Minimum 5 years of relevant marketing experience, plus experience marketing B2B technology products or services.
- Proven knowledge of lead flow process and sales and marketing automation tools, such as Eloqua (Highly preferred) or other tools
- Effective communication and marketing program execution skills, with the ability to energize others.
- Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders, and thrive in highly collaborative and fast paced environments.
- Problem-solver with strong analytical skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance.
- Demonstrated experience working with sales leadership and sales teams in driving pipeline and revenue.
- A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results.
Consultant - Shane Ng/R1983591
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