Digital Marketing Manager

2 weeks ago

Geylang, Singapore Stratgeist Pte Ltd Full time

The Digital Marketing Manager will be a key point of contact for clients, in-house production team and external vendors (if any). They must have the ability to create or act on new opportunities and maintain strong, influential, and collaborative relationships with both clients and colleagues.

**Responsibilities and Duties**
- Own, strategize, plan, create, schedule and distribute content with boosted posts and paid media; Optimize ad spends daily to achieve maximum efficiency for ad spend globally
- Forge strong relationships with clients and be the primary point of contact for key activities
- Collaborate with internal marketing and content/production teams to generate advertising assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
- Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
- Manage advertising calendars and project-manage advertising materials
- Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
- Manage the community and monitor online conversations; monitor SEO and web traffic metrics
- Traffic ad campaigns and build in ad serving platforms (Ad Manager, google analytics etc)
- Conduct A/B tests in ads to understand contributing factors that drive the business forward
- Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social trends

**Qualifications and Skills**
- Strong knowledge of Ad management platforms (Meta, Google, TikTok) and experience in running ad campaigns
- Minimum 2 years experience working directly for an advertiser, agency, ad tech or social media platform
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members
- Ability to create compelling ad copy specific to the identified target audiences
- Superior collaboration and teamwork skills; experience working with cross-functional teams
- Project management experience and adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines
- Must be a positive, hardworking and self-motivated person
- Intermediate level in MS office software (Excel, Powerpoint) and/or Google for Work products (Google analytics, Sheets, Slides) and data analysis tools (MySQL)
- Bachelor’s Degree preferred, but not essential

**Job Types**: Full-time, Permanent

Pay: $3,200.00 - $4,800.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Local Polytechnic Diploma (preferred)

**Experience**:

- Social media management: 2 years (required)

Work Location: In person

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