Digital Marketing Executive

1 week ago


Geylang, Singapore MCLINK ASIA PTE. LTD. Full time

**Requirements**
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Responsibility**
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Benefits**
- Performance Bonus
- Incentives
- Marriage gift
- No MC Bonus
- Dental Benefits
- Insurance
- Maternity Leave
- Childcare Leave
- Compassionate Leave
- Marriage Leave
- Study Leave
- Annual Company Retreat/Trip
- Eat well, Play well, Live well Program (EPL)
- Study/Improvement Course

**Job Types**: Full-time, Permanent, Fresh graduate

Pay: $3,000.00 - $4,000.00 per month

**Benefits**:

- Additional leave
- Dental insurance
- Health insurance
- Professional development
- Promotion to permanent employee

Schedule:

- Monday to Friday

Supplemental Pay:

- Attendance bonus
- Performance bonus

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Social media management: 1 year (preferred)



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