Vm & Marketing Executive

2 weeks ago

Singapore Montblanc North America Full time

Singapore, 01, SG

Permanent

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

**MAIN PURPOSE**
- Ensure 1st in class Visual Merchandising standards for Montblanc in our retail and external POS in the region.
- Plan and execute strong marketing initiatives to increase brand desirability and sell out potential for Montblanc in the region.

**KEY RESPONSIBILITIES**

**Events and Partnerships**
- Assist the Events & Partnerships Manager in planning and conceptualization for channel programmes and events.
- Manage and ensure the fulfillment of the annual marketing activation plans for export markets/retail
- Plan and execute joint activations with License partners - Kering, Interparfums, etc
- Consolidation of post event reports and ROI
- To coordinate and execute all aspects for events and promotions.
- Maintain and distribute monthly regional event calendar to include events, market visits and key international events
- Responsible for the effective implementation of marketing plan per regional guidelines with local adaptation for all product launches to ensure full impact.
- Work closely with retail, CRM, wholesale team to develop events for VIPs which drive targeted sales and top of mind awareness of the brand image.

**VM Implementation**
- Forecast, order, budget and implement animation themes in all external boutiques and POS
- Implement any new update on PLVs for Wholesale markets
- Follow-up on and update visual panorama for Wholesale
- Reporting of implemented animations to Central
- Coordination on ordering and tracking of PLV materials for South East Asia and Oceania.
- Ordering of Seasonal Decorations/ brochures/ ad-hoc PLV materials.
- To maintain a proper level of PLV materials within the warehouse.
- Monthly calls with stakeholders for VM guidelines updates and implementations.

**VM and Event Support**
- Be the key contact person for all VM matters during events
- Coordinate with Communications team on the planning and set-up of all events

**Billing, administrative and ad
- hoc project management**:

- Ensure proper filing and documentation for the department.
- Keep accurate inventory count of all marketing stocks.
- Ad-hoc projects required by Marketing Director

**Requirements**:

- 3 - 5 years’ experience in Marketing for FMCG, Luxury Retail or similar industries
- Diploma and above in Business, Marketing or related disciplines
- Proficient in Microsoft Office: Microsoft Word, Excel & Powerpoint
- Comfortable with use of IT, systems & tools
- Excellent organizational skills, attention to detail and ability to manage tight deadlines
- Resourceful, good critical thinking skills & troubleshooting ability
- Independent worker who takes initiative in handling given tasks and projects
- Meticulous with eye for luxury detail
- Possess high level of initiative, independent and resourceful
- Excellent communications skills

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