 
						Digital Experience Officer, Digital Marketing
21 hours ago
**What the role is**
The incumbent supports the marketing team and is responsible for optimizing the business’s website and enhancing the digital experience via Chatbot, Voicebots, conversational AI and Automation projects. He/she will collaborate with cross-functional teams to design, shape AI and Automation projects, in addition to the Exhibition, Event and Engagement Programme units in the Centre to identify the features/content for different stage of the audience’s digital footprints and onsite journey.
He/She is responsible for the following:
**1. Solutioning for Target Audience**
- Recommend AI and Automation Strategy technologies/solutions to enhance our guests’ experience.
- Work with key department to gather business and technical requirements, review design plans for feasibility, practicability and assess budget and completion timeframe.
**2. Engagement, Conversion and Retention**
- Develop the Chatbot, Voicebots, Conversational AI and Automation projects to drive engagement and retention through multi
- channel strategies.
**3. Delivery of personalised experience**
- Analyse the customer relationship and loyalty data.
- Work with different departments to create relevant content product and bundles to be communicated to the target audience
- Work with different stakeholders to create relevant content product and bundles to reach out to the target audience.
**4. Product Management**
- Conduct feasibility studies on new technology and projects with stakeholders
- Assist in conceptualising customer journey and desired outcomes
- Plan for product life cycles
**What we are looking for**
**Job Types**: Full-time, Contract
**Salary**: Up to $4,200.00 per month
**Education**:
- Bachelor's or equivalent (preferred)
Work Location: One location
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