Marketing Manager

21 hours ago

Novena, Singapore Cover Projects Pte ltd Full time

**1. Research and Analysis**:

- Market Research: Understand the market, competitors, and target audience.
- SWOT Analysis: Identify Strengths, Weaknesses, Opportunities, and Threats

**2. Planning**:

- Objective Setting: Define what the campaign intends to achieve (e.g., increase brand awareness, generate leads, boost sales).
- Budgeting: Allocate financial resources for various campaign activities.
- Strategy Development: Determine the overall approach, including messaging, channels, and tactics.
- Target Audience: Clearly define the target demographic or audience personas.

**3. Campaign Development**:

- Media Planning: Decide on the distribution channels (digital, print, broadcast, social media, etc.) and schedule for releasing campaign materials.

**4. Execution**:

- Campaign Launch: Release the campaign materials according to the planned schedule.
- Monitoring: Keep an eye on the campaign's performance in real-time to make adjustments as needed.

**5. Measurement and Analysis**:

- Data Collection: Gather data from various sources (website, social media, sales figures, etc.).
- Analysis: Evaluate the campaign's performance against the set objectives using metrics like ROI, conversion rates, engagement rates, etc.
- Reporting: Compile the findings into a report for stakeholders.

**6. Optimization and Follow-up**:

- Optimization: Make adjustments to improve campaign performance based on the analysis.
- Retargeting: Implement strategies to re-engage audiences who showed interest but did not convert.
- Customer Feedback: Collect and analyze customer feedback to improve future campaigns.

**7. Post-Campaign Review**:

- Lessons Learned: Discuss what worked well and what didn't with the team.

**8. Team Leadership & Development**:

- Lead, mentor, & motivate marketing team to achieve individual and team goal
- Provide training & development opportunities to team
- Foster collaborative & positive work environment

Job Requirements:
**1. Marketing Strategy and Execution**:

- Proven experience in developing and executing comprehensive marketing strategies
- Ability to create and manage marketing campaigns across various channels to drive brand awareness and customer engagement.

**2. Brand Development and Management**:

- Experience in brand management and ensuring consistency across all marketing materials and communications.
- Ability to create compelling brand stories and messages that resonate with target audiences
- Experience in managing the production of marketing collateral such as brochures, videos, and promotional materials

**3. Industry Knowledge**
- In-depth knowledge of the co-living, serviced residence, or hospitality industry
- Understanding of market trends, customer preferences, and competitive landscape
- Ability to leverage industry insights to inform marketing and sales strategies

**4. Technology and Tools Proficiency**:

- Proficiency in using digital marketing tools and platforms, such as Google Analytics, CRM software, and marketing automation tools
- Familiarity with event management software and tools
- Basic graphic design skills or experience working with design teams to create marketing materials

Pay: $3,500.00 - $5,500.00 per month

**Benefits**:

- Employee discount
- Food provided

Schedule:

- Day shift
- Early shift
- Night shift
- Weekend availability

**Experience**:

- Marketing: 3 years (preferred)

Work Location: In person

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