Strategy and Marketing Manager

Location: Singapore, Singapore

In fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible.

Thales established its presence in Singapore in 1973 to support the expansion of aerospace-related activities in the Asia-Pacific region. Throughout the last four decades, the company grew from strength to strength and is today involved in the primary businesses of Aerospace (including Air Traffic Management), Defence & Security, Ground Transportation and Digital Identity & Security. Thales today employs over 2,100 people in Singapore across all its business areas.

The position contributes to the growth and profitability ambition of Thales in the Country through the definition and execution of a market & customer-driven Strategy, fueling actionable and impactful Marketing Plans in support of the local Account teams business objectives.
- Provide Business Lines (BL) with insights on local market dynamics, opportunities & competitive environment, needs and expectations to grow the pipeline. Enrich and orient BLs market participation strategy, product policy prioritization/adjustments and marketing plans.
- Define the Country strategy and its contribution to the Strategic Business Plan (SBP) process while supporting Corp/GBUs/BLs in the definition and the coordinated execution of their in-country strategies
- Contribute to the Group M&A strategy execution through target identification, participation in the development of acquisition rationale, and integration of the target into Thales.
- Develop the strategic narrative that demonstrates the economic and social value of Thales to the local economy to maximise exploitation of opportunities for local investment funding.
- Assess the opportunity for greater pull-through of Group products to the country of destination in coordination with the BLs.
- Identify transversal multi-GBU customer or market segment requirements to underpin the need for new segment-based offers.
- Support the country/region SAMs/KAMs in the definition and activation of their account-focused engagement plans. Develop / personalize account specific integrated value propositions and value selling content. Leverage relevant segment marketing content & campaign assets.
- Localize, develop and execute integrated marketing campaigns - activated through the Communications team channel strategy - in support of the local reputation of the company and country/region demand generation efforts. Leverage Digital Marketing capabilities to optimize local customer engagement.
- Track campaign KPls.
- Develop and execute the local Sales Enablement efforts.
- Support complex capture teams that are tuned to local customer selection criteria, with the support of value & bid marketing (value props, Price to Win, black hats...) and support achievement of GMOI targets.
- Drive local Marketing Network excellence and the performance plan aligned to the changing needs of the business and end-user markets.
- Manage Sales Operations, oversee monthly updating and reporting of sales.

SKILLS & EXPERIENCE REQUIRED
- Solid experience in Strategy development and the orchestration of the strategic planning process
- Solid BtoB marketing experience/skills, especially in terms of marketing strategy & planning and campaign activation
- Experience in the markets of Thales
- Ability to drive a customer centric mindset shift
- Ability to federate a team around a common project/objective
- Data driven with ability to take or recommend decisions based on 80/20 analysis
- Ability to foster a KPl-driven learning culture (test & learn)
- Politically aware and able to work sensitively where necessary
- Able to achieve results through networking and influencing as well as by more direct means.
- Listening skill; Service attitude (internally, externallv)