Manager, Commercial Strategy
2 days ago
This is an exciting opportunity for someone looking to contribute to the growth of Changi Airport Group and the development of Singapore Changi Airport.
You will be part of the team in Pricing & Commercial Strategy Division within the Commercial Cluster. Amongst other responsibilities, the team works across Changi Airport Group to generate robust, actionable, and timely insights on internal and external business trends to guide management decision-making. You will be required to fulfil the following duties and responsibilities:
Data Analysis
- Conduct deep dive customer data analysis, including both spend and digital behaviors, to improve customer lifetime value, which includes segmenting customers based on their spend and digital behaviors to enable a more targeted marketing efforts and personalized experiences.
- Analyze data obtained from marketing experiments and provide insights to help guide optimize the next marketing experiments.
- Conduct revenue & sales data deep-dives to better understand our business performance and identify growth opportunities. (e.g. Chinese, Indian and Indonesian nationality and sector sales analysis)
- Expand on existing data analysis methodologies to deepen understanding of our business. This could potentially extend to (i) using SQL to directly manipulate our structured databases; and (ii) supporting critical digital projects that may potentially provide new datapoints of interest
Strategic Planning
- Support the formulation of Commercial's strategy, based on clear issue framing and rigorous analyses across strategic, operating, financial and industry data/trends.
- Craft compelling narratives from strategic plans, research insights, and ongoing initiatives for presentation to various management and external stakeholders.
- Support steering/coordination efforts across Commercial Cluster to cultivate and communicate our strategic priorities.
- Deliver sharp & robust consumer research insights by triangulating from a range of qualitative & quantitative methodologies (e.g. Commercial surveys, country specific focus group discussions (eg China, India, Indonesia), secondary data, etc.)
Requirements:
- Degree Holder with at least 4 years of relevant experience in data analytics/reporting, strategic planning, or market research preferred
- Proficient in Microsoft Excel and / or other similar data analysis software (e.g. Tableau, Power BI). Advantageous to be well versed with programming tools (e.g. Python, SQL)
- Excellent management presentation and written communication skills; strong in critical thinking, problem-solving, and with attention to detail
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