Digital Marketing Executive

1 week ago

Orchard, Singapore Shiro Aesthetic Clinic Full time

**Responsibilities**:

- Understand intimately prevailing MOH guidelines in healthcare marketing
- Be updated in latest beauty and aesthetic trends
- Manage Clinic Website and Google SEM and SEO
- Conceptualise and execute digital, online and social media strategies such as Facebook, Instagram, TikTok and XiaoHongShu.
- Create compelling and engaging content across multiple platforms - both owned and paid
- Develop social media strategy and drive calendar planning
- Set campaign KPIs and help track benchmarks for reporting
- Provide actionable insights based on data, best practices and industry trends
- Identify and engage with influencers to amplify brand awareness
- Compile, measure, and analyse all social media data
- Monitor, manage, and communicate social media accounts

**Administration, Processes and Reporting**
- Work closely with clinic managers to generate engaging content on a consistent basis
- Perform research on current beauty and healthcare trends and audience preferences

**Requirements**:

- 2 years managing multiple social media accounts (prior experience in a healthcare marketing setting a plus)
- Diploma, Post Graduate Diploma, Bachelor's Degree, or a Professional Degree will be an added advantage
- Hands on experience in content management, ability to deliver creative content (text, image and video)
- Excellent writing and editing skills; creative storyteller with unwavering attention to detail and a strong command of English
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Ability to work independently at times without supervision while maintaining updates as needed
- Excellent communication and strategic thinking abilities with a problem-solving aptitude.
- Solid understanding of broad marketing concepts to align with business goals.

**Salary**: $2,500.00 - $3,800.00 per month

**Benefits**:

- Employee discount

Schedule:

- Monday to Friday

**Education**:

- Local Polytechnic Diploma (preferred)

**Experience**:

- Social media management: 1 year (preferred)
- Local Polytechnic Diploma: 1 year (preferred)
- Digital marketing: 1 year (preferred)

Work Location: In person

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