E-commerce Executive

14 hours ago

Singapore NATURE'S FARM PTE LTD Full time

This is a dynamic opportunity to make a substantial impact on our online presence and revenue objectives.

**Responsibilities
**E-commerce Platform Management
- Develop an annual e-commerce calendar aligned with the main marketing calendar and execute promotion plans.
- Execute all product launches in adherence to the e-commerce calendar with the objective of building brand awareness, recruiting new customers, retaining existing customers, and increasing overall online sales.
- Manage the e-commerce website and online marketplaces, including creating new product listings and updating existing ones, ensuring information is consistently updated across all platforms.
- Maintain close working relationships with platform account managers and actively seek out opportunities that contribute to the company’s revenue objectives.
- Provide weekly and monthly reports on e-commerce sales performance, including the maintenance of yearly reports and presentations.
- Assist in handling customer inquiries originating from online platforms.
- Perform other ad-hoc duties as assigned from time to time.

Paid Traffic
- Develop and execute digital advertising strategies to meet specific business goals, such as lead generation, e-commerce sales, or brand awareness.
- Conduct market research and competitor analysis to identify trends, opportunities, and target audiences.
- Collaborate with the marketing team to align paid traffic efforts with overall marketing strategies.
- Collaborate with designers on ad creatives (both text and visual) for various online platforms, such as Google Ads, Facebook Ads, and other ad networks.
- Conduct A/B testing to optimize ad copy, visuals, and landing pages for maximum performance.
- Monitor ad performance and adjust bidding strategies, budgets, and targeting parameters as needed.
- Perform keyword research to identify relevant and high-performing keywords for search engine marketing (SEM) campaigns. Define and refine audience segments for display advertising and social media campaigns.

**Requirements**:

- Diploma/degree in any business-related discipline.
- At least 3 years of experience in the management of e-commerce platforms/business.
- Experience in Google/Facebook ad buying. Good knowledge of SEO/SEM principles.

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