Marketing Manager, Lark Apac

2 weeks ago

Singapore ByteDance Full time

Lark

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

Lark APAC Marketing Team
The Lark APAC (ex-China, ex-Japan) Marketing Team is a strong and dynamic marketing team and is focused on conveying Lark's value propositions through various marketing initiatives.

You will work in a fast-paced and dynamic marketing team and report to the Regional Marketing Manager to support a dynamic commercial team by performing offline B2B marketing activities including:
**Responsibilities**:

- Marketing strategy and planning: Oversee, develop, and implement virtual and offline event campaigns to ensure they align with our GTM strategy and planning in the region
- Implement and optimise tactics for MQL growth via lead nurturing and lead generation
- Work closely with the digital marketing manager to grow social media channels and implement tactics for SEO/SEM
- Work closely with the Product Marketing team to generate required marketing assets
- Event organisation: Oversee and work with the team to effectively generate both online/offline events and conduct an effective post-event analysis
- Brand awareness: Increase brand recognition in the region by identifying cooperation opportunities and creating co-partnership events and promotions
- Analyse and report different implementations to check for advancements
- Bachelor’s or Master’s degree in marketing or relevant work experience (experience is more an asset)
- 3+ years experience in marketing (experience in a B2B SaaS startup is a plus)
- Customer-driven, a self-starter and a strong team player
- Strong at planning, project management, and prioritisation
- Enjoy working in a fast paced, constantly changing environment that throws challenges and presents new opportunities for your future development
- Work closely and efficiently with cross-functional teams, especially the sales team
- Previous copywriting experience for websites, social media, brochures, etc
- Strong proficiency in marketing tools (i.e. Ahrefs, Hubspot, Google Analytics, Google Ads, and Google Tag Manager)
- The ability to work autonomously and be a self-starter
- Comfortable with ambiguity and willing to wear multiple hats
- A creative, hands-on problem-solver, looking to roll up your sleeves and tackle tasks, no matter how big or small
- A positive person who is upbeat, solution-oriented, and goal-driven
- Experience in design tools like Photoshop & Canva would be an asset

If you are ambitious, upbeat, collaborative & solution-oriented and looking to work with and learn from passionate and dedicated teammates, we'd love to hear from you

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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