Director, Frontline Marketing

20 hours ago


Harbourfront Avenue, Singapore Coca-Cola Full time

We are recruiting a Director, Frontline Marketing for Singapore and Malaysia on a permanent basis.

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Director, Frontline Marketing for Singapore & Malaysia, you’ll work to drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and IMX platforms in partnership with Frontline Commercial and Franchise Leadership.

**Focus, Scope, & Impact**:

- ** Provide strategic and executional / region specific input** to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.
- ** Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans** in partnership with Frontline Commercial team and Franchise Leadership.
- ** Lead the liaison with regional category teams** on behalf of your region, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- ** Oversee a team of employees and contingent workers**, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with regional Marketing Lead and broader marketing team.
- Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
- Oversee localization and real-time amplification of integrated marketing experience platforms within the region
- Oversee transcreation of all marketing assets and program amplification at the local level, including POS activations & promos, KOL management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects.
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

**Education Requirements**:

- Min 10+ years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.

**Related Work Experience**:

- Proven experience in relationship management, brand development, strategic planning and execution, management of marketing communications, segmentation, project management and research.
- Experience developing and managing budgets.
- Senior level experience in a complex organization
- People management experience

**Functional Skills**:

- Marketing Strategy & activation/execution
- Business, commercial and financial acumen
- High level of understanding of media planning & effectiveness

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.


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