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Associate Director
2 weeks ago
At CSM we are driven by a clear purpose; to Pursue Extraordinary. We exist to create a positive impact on our partners, their audiences, our industry and our people, and to look for opportunities that can inspire a better world in everything we do.
Our diversity of experience, expertise and opinions is our greatest asset, which is why we celebrate our differences. We are looking for individuals who want to put their hand up and challenge convention to create something exciting, bigger and better each and every time.
CSM is proud to share fresh perspectives and new ideas to produce work that others don’t and won’t. What we do is fast-paced, exciting and rewarding which is why we love it and why you’ll love life at CSM.
WHAT YOU WILL BE DOING
- A core member of the CSM Asia leadership team, your main responsibility will be to drive new and incremental Brands business in Singapore & Southeast Asia.
- Oversight of the CSM Singapore current client work, finding strategic gaps & opportunities for incremental growth
- Senior advisor to the CSM client account leads, with oversight of key work streams
- Responsible for senior client stakeholder relationships & troubleshooting, supporting Account Directors lead day-to-day client relationships
- Senior voice in the region, promoting our CSM brand & expertise both internally and externally.
Business Development
- Responsible for the growth strategy for the CSM Singapore business, reporting into the CSM Regional leadership team
- Unlocking relationships with new brands in the region through networking, events, speaker opportunities & targeted thought leadership communications
- Leveraging internal client network across the CSM global network to drive incremental regional scopes
- Aligning with the CSM Rights team both globally and regionally to capaitalise on mutual benefiting network
- Proactively seek ways to positively PR CSM and our services so we are front of mind when opportunities present themselves
Client / Account Oversight
- Develop an excellent understanding of our Singapore client strategy and brand objectives, market and key competitor threats
- Form trusted relationships with senior stakeholders at key partners/rights holders
- Interrogate clients briefs to unlock maximum commercial opportunities/fees for CSM
- Interrogate rights holder proposals, lead partnership negotiations on behalf of CSM clients
- Oversight of robust partnership strategy & campaigns, delivering measurable results against overall brand strategy
- Oversight of all internal and inter-agency campaign development
- Ensure project timelines are (over)delivered upon by account teams, accurate budget & project reporting
- Oversee KPI setting and campaign evaluation with client team, rights holders and CSM team
- Regular forward planning to anticipate client challenges / issues and put in place proactive solutions
Internal Communications
- Build strong relationships and foster good team spirit internally and amongst client teams
- Draw upon senior experience from across CSM to optimise quality of work across all client accounts
- Ensure team adhere to all CSM process & procedures at all times
Financial Accountability/Commercial Acumen
- Proactively track our CSM Asia pipeline across all new & incremental opportunities
- Provide accurate reporting utilising Salesforce to monitor our forecast against budget
- Identify opportunities for increased profitability across client work and areas for growth
SKILLS AND EXPERIENCE NEEDED
- Experience working within the global sport/entertainment industry is preferable
- Experience managing significant annual budgets agency or client side
- Excellent client management skills - ability to manage senior clients and gain trust and respect of all stakeholders
- Demonstrably grown business/revenue/growth for a single client or portfolio of clients
- Demonstrably enhanced client relationships, nurturing & growing commercial relationships
- Team leadership - ability to empower, delegate and inspire a team, promoting a positive & flexible team culture
- Excellent presentation skills (both writing and delivery) internally and to clients
- Excellent communication skills - verbal and written - and attention to detail
- Creative thinker, with an eye for spotting an opportunity and delivering on it
- Deep knowledge of, and passion for sport / entertainment landscape
- Experience working in Singapore or Southeast Asia would be preferable
Core Values
- Brave: Ambition to create award winning brand campaigns that drive measurable growth for our clients & Gravitas/confidence working with snr. clients & stakeholders
- Curious: Actively seek innovative ways to engage audiences through passion partnerships on behalf of brand
- Collaborative: Ability to work with other agencies, internal CSM teams and functional teams on a daily basis
- Open: Feel comfortable openly challenging client & stakeholders plans, initiatives or ideas where applicable to gain the best r