Digital Customer Engagement Lead

As the Digital Customer Engagement Lead you will drive digital transformation through development & execution of digital customer engagement strategy and models for the AP region. These include efforts that span across omnichannel, go to market strategy for new customer segment and patient engagement. **Focus Areas** - Lead the ongoing digital transformation of SV (Surgical Vision) AP’s Digital strategy and shape/connect with Global SV and/or Global Vision digital strategy - From insights, develop cross-functional strategies to optimize the customers' omnichannel experience via new or modified infrastructure, processes, and/or engagement mechanisms to increase sales opportunity - Be an internal advocate/champion to drive adoption, increase usage of digital capabilities/tools in the local business plans and provide leadership and support - Positively engage, educate and inspire members of commercial & enabling functions, share transferrable success models, accolades, saying and showing what "good" looks like to help others learn and improve. - Build appropriate governance, process, training and monitoring framework for efficient integration and return on investment. Key Responsibilities - Drive a development of digital customer engagement strategy for the region and support the definition of key digital transformation objectives for the local teams to understand what success looks like for each market - Become a key agent of digital transformation across the organization including regular engagement with senior leaders across region/global organization - Support senior leadership on key decision making process on digital investment - Provide clear business objectives to the Commercial Excellence, Marketing and Tech team to facilitate appropriate prioritization and alignment of resource allocation through a new governance process - Continuously test and learn with new Minimal Viable Product (MVP) to ensure customer engagement continues to expand and push the limits of the industry in our approach to omni-channel - Support the production team in ensuring the omni-channel campaigns are built and delivered - Problem-solve and resolve strategic issues / risks on an ongoing basis - Closely partner with Commercial Excellence, Marketing and Technology teams to establish right data, metrics, and dashboard views to track performance of digital customer engagement models **Qualifications** - Passion for digitalization Skilled at organizational changes and digital transformation in particular. - 10+ years of demonstrated experience in digital marketing/commercial leadership roles, with accountability in leading digital transformation - Demonstrated success to lead digital marketing and omnichannel execution including tech tools/processes & organizational governance - Strong strategic analytics skills and ability to interrogate/consume large data sets and translate to meaningful insights to story tell, draw action and inform decision making - Ability to think strategically, make data-driven decisions, and capable of driving agreement of senior leadership with the strategy on both local & regional levels - Proven ability to influence cross-functional teams in developing strategies and crafting appropriate activation plans - Clear and effective communication and presentation skills on process optimization initiatives and outcomes to all levels of the organization. - Achieve results through collaboration in a regional/global environment and to solve complex business and process problems. - Bachelor's degree in Business Administration, Marketing, or field related to the essential duties of the job. - Ability to travel (