Marketing Specialist

5 days ago


Singapore Newfold Digital Full time

About Us

As the Marketing Specialist (Community Engagement), you are responsible for engaging with targeted communities to drive interest and recognition for various brands’ product and services. You will also work with peers in the Engagement & Loyalty team to implement and optimise engagement, retention, and loyalty marketing campaigns/projects across the various brands of Newfold Digital.

Main Responsibilities- Engage with targeted communities to drive interest and recognition for our brand product and services- Ideate, conceptualize, and execute Online and Offline Events, Webinars and Social activities to showcase the value of our products and services- Work with peers in the Engagement & Loyalty team to implement engagement, retention, and loyalty campaigns/projects based on customer behaviour, data, and best practices.- Liaise with and gather data across departments (and platforms) to understand and analyse various customer segments- Use various cross-sell/upsell marketing strategies to drive conversions- Be up-to-date with CRM, retention and loyalty marketing best practices for our industry- Communicate progress, risks, expectations, timelines, milestones and other key campaign/project metrics to manager, stakeholders, and team members- Spearhead initiatives that streamlines and offers better customer experience and loyalty

Demonstrated Skillset- Possess at least a bachelor’s degree in Marketing / Business (or equivalent)-
- Strong written and spoken communication skills, analytical and problem-solving abilities- Some experience in coordinating, and managing customer focused engagement campaigns- Some familiarity with loyalty and retention programs, the customer lifecycle/journey, and CRM- Experienced in working with large customer database and giving presentations to stakeholders- Consultative and collaborative working style, outcome focused, and data driven- Be self-motivated and able to work with mínimal supervision- Positivity, resilience, drive and resourceful- Ability to work under pressure in a fast-moving environment, managing competing deadlines.

Added Advantage-
Why will you love us?

At Newfold Digital APAC, we're committed to excellence in all that we do. Our offices in Singapore, Sydney, New Plymouth, Cebu, Hong Kong, Mumbai, Bangalore, and Pune all drive home our mission of not only best-in-class customer care, but a collaborative, engaging, and fun work environment for employees to grow their career and be a part of the #TeamNewfold global community. With over 2,000 employees in our region alone, we’re the fastest growing team at Newfold Digital. Here is just a snippet of what we think you’ll love:
- A more flexible work week. Say goodbye to the conventional full-time office model and hello to better work-life balance and work-fit where our Newfolders only need to work in office 1-2 days a week- Grow together. Our exciting virtual learning & development programs never cease to amaze us. Participate in our ExpertSpeak sessions/E-learning courses to grow professionally & personally.- Work with creative & innovative teams. At Newfold Digital, we believe in hiring the best of the best and are proud of being surrounded with people who think out of the box to only better our products, work & customer experiences.- We got you covered. We are a family and we care about your health and wellbeing by providing competitive medical and dental insurance benefits

Newfold will be prioritizing applicants who have a current right to work in Singapore, and do not require Newfold’s sponsorship of a visa.



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