Sales &marketing Manager(Media)

4 days ago

Singapore SOURCEO PTE. LTD. Full time

**ROLE & RESPONSIBILITIES**
- Establish the media and advertising strategy with the country managers and local partners.
- Identify and develop relationships with the AOs in each of the markets. Work with the country managers to shift advertising spend to our platform in the market.
- Develop commercial models with the defined markets to encourage TOs to bring tournaments to our platform.
- Works with internal sources to maintain accurate market and market segment profiles to drive decision-making. This research will drive understanding of customer's attributes including: behavioural, attitudinal & demographic, supporting the advertising sales approach.
- This person will translate publisher and tournament roadmap maps into sponsorship and advertising opportunities. They will work closely with the technology teams to ensure delivery of the technology related advertising initiatives.
- Works with the local teams and advertising partners to create compelling reason for local brands to shift marketing spend to our platform.
- They will be able to define and develop data and analytics requirements to facilitate sales along with track the impact of the campaigns and their results.
- Work with local and international advertising and media companies to develop commercial relationships which bring:

- Sponsorships
- Broadcast partners
- Advertising revenues
- Numbers:

- Advertising revenues
- Sponsorship revenues
- Inventory sold
- Revenue to inventory ratio

**THE IDEAL CANDIDATE**
- Bachelor’s degree in marketing or related field
- Worked in marketing and or content management role for several years.
- Worked in the game and media industry.
- Worked with or as media buyer / agency.
- Understands inventory and monetization of the inventory.
- Understand Mar-Tech.
- Experience in digital companies, working on web and app-based solution.
- Passionate about gaming and media.
- Loves technology and excited about the impact of emerging / disruptive technologies.
- Believes in culture of transparency and trust.

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