Product Marketing Manager

**You could work anywhere. Why Figment?**:
**Figment** powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, **we help 500+ institutional clients optimize their crypto rewards**, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including **reward optimization**, **cutting-edge API development**, detailed **rewards reporting**, seamless **partner integrations**, **governance support**, and **slashing protection**.

Backed by a team of passionate and intelligent Figmates, with a **100% remote-first** global presence across **12 countries**, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We're building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we're looking for **builders** and **innovators** — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an **energetic company culture**, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge

**About the opportunity**:
We're looking for a strategic and execution-driven Product Marketing Manager - Sales Enablement (APAC) to join our growing global marketing team. In this role, you will shape and communicate Figment's differentiated positioning across key APAC markets, with a focus on exchanges and institutional partners. You'll work cross-functionally with Sales, Product, and Partnerships to create clear, compelling messaging and enable our go-to-market teams in the region.

**How you will make an impact**:

- **Positioning & Differentiation**

Develop tailored product messaging and positioning for APAC audiences that clearly communicates Figment's value beyond fees and SRR, taking into account local market dynamics, regulatory landscapes, and competitive differentiation.
- **Sales Enablement**

Partner closely with our APAC Sales team to create sales decks, one-pagers, customer narratives, and localized collateral that resonate with exchanges and institutional clients.
- **Go-To-Market Execution**

Support GTM initiatives for new product features, network launches, and regional campaigns. Collaborate with Product Marketing leads globally to localize strategy and assets.
- **Partner Marketing**

Work closely with key partners in the region (e.g., exchanges, custodians, institutional players) to create joint marketing materials, case studies, and co-branded campaigns, while collaborating with our central Partner Marketing team.
- **Market Intelligence**

Track regional market trends, competitive intelligence, and regulatory shifts to inform messaging and GTM plans. Feed local insights back to global product and marketing teams.
- **Cross-Functional Collaboration**

Collaborate with the APAC team, Marketing Coordinator in EMEA and Marketing team in North America

**What you bring to the team**:

- 4+ years of product marketing experience, ideally in crypto, fintech, or B2B SaaS
- Deep understanding of APAC markets, particularly Singapore, Japan, Hong Kong, and other key institutional hubs
- Exceptional storytelling and writing skills — you know how to distill complex concepts into clear, compelling narratives
- Sensitivity and brand stewardship working in a highly regulated category for our compliant brand
- Experience enabling sales teams with assets that close deals
- Ability to work cross-functionally in a global team with stakeholders across time zones
- Comfortable working in a fast-moving, ambiguous environment
- Crypto native or strong interest in blockchain technology and staking

**Technologies we use**:
Google Suite, Notion, Canva

**Teams you'll collaborate with most often**:
In addition to collaborating with other Marketing team members, this role will collaborate most often with our Sales, Partnership & Business Development, Product, Protocol, and Sales Engineering teams.

**Why you might be excited about us**:

- At Figment, we offer an exciting range of **competitive benefits** designed to support and empower every member of our team. These will be discussed with you during the interview process.
- We are a **team** **of under 200 members**, which allows for an impactful contribution from day one.
- We place a strong focus on **personal career development** to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we're here to support your ongoing growth.
- Our **culture** is one of honesty, professionalism and risk taking in a high-growth environment.
- Our team members themselves recommend working at Figment - with an **eNPS** score of 54 (which is ranked as 'great').
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