Content Marketing Manager

5 days ago

Singapore FAZZ Full time

**About Fazz**
- Fazz is an ecosystem of financial services that comprise Fazz (Business account for Southeast Asia), StraitsX (Payments infrastructure for digital assets), and Modal Rakyat (Mutual cooperation funding for MSMEs) founded in 2016, as a result of a merger between PayFazz and Xfers, two Y Combinator alumni based in Southeast Asia.

Fazz provides business accounts that offer seamless payment, savings and credit functionalities, giving businesses equal opportunity to build, run, and grow. We cater to the warung and MSME in Indonesia under the brand Fazz Agen, and fast-growing startups and SMEs in Singapore and Indonesia under the brand Fazz Business.

Fazz’s mission is to make the future of finances accessible for every single business in Southeast Asia, where many MSMEs and the population are still underserved.

StraitsX is the pioneering payments infrastructure for the digital assets space in Southeast Asia and a Major Payment Institution licensed by the Monetary Authority of Singapore. StraitsX issues the Singapore dollar-denominated stablecoin (XSGD) and Indonesian Rupiah-denominated stablecoin (XIDR).

StraitsX offers personal and business accounts to mint and redeem StraitsX stablecoins, manage payments as well as connect their accounts to digital asset platforms. Business accounts can also access B2B API-enabled payments rails for digital asset platforms.

We are looking for a creative, analytical, collaborative Content Marketing Manager to join StraitsX - our fast-growing digital assets team. A key part to achieving financial access and unlocking the potential of digital assets is education, and as Content Marketing Manager you will play an important role in enlightening people across Southeast Asia on digital payments and its potential for transforming their lives. Reporting to the Product Marketing Manager, both based in Singapore, you will take the lead in crafting narratives and accelerate growth through content.

**What Will You Do**:

- Lead content strategy
- Develop a content strategy for the SEA market including conducting audience research, keyword research, content strategy audits and gap analysis, and developing a content editorial calendar.
- Execute content marketing
- Lead the ideation and execute copywriting of content pieces based on the editorial calendar.
- Ensure that high editorial standards are kept across all communication.
- Be the brand gatekeeper: ensure that brand guidelines are adhered to and that a consistent tone of voice is applied across the organisation.
- Set up and maintain internal content publishing processes with the objective of enabling high editorial standards and productivity.

**Requirements**:

- You have at least 3-5 years of experience in copywriting and/or content marketing with 2+ years working for blockchain/web3 projects
- You have excellent English language proficiency with strong writing skills
- Knowledge of Google Analytics and Keyword Research

**Nice to have**
- Exposure and broad understanding of the Digital Assets and FinTech sector;
- Experience in marketing in a regulated environment;

Fazz is an equal-opportunity employer. Individuals seeking employment at Fazz will be considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, or any other characteristic protected by applicable laws.

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