Tiger Global Marketing Manager
3 days ago
**Role & Responsibilities:
- Be instrumental to the growth of Tiger brand by leading the innovation roadmap, brand design, Experiential design and Global partnerships for the Tiger Brand working closely with Opco Tiger Brand Teams and Global partners in the innovation, design and sponsorship/partnership teams.
- Develop relevant and effective (global/local) Tiger® Global innovation projects partnering Opco’s to build and execute strong Tiger innovation roadmaps, delivering sustainable market share, penetration, profit and brand equity growth.
- Develop relevant and effective (global/local) Tiger® Global Partnerships to build strong Tiger Experiential platforms that bring to life the Tiger Brand that can be partnered with OpCo’s to drive the Tiger brand in key markets.
- Lead the Tiger Brand Design roadmap ensuring MWB 2 - Build Iconic Identity is well planned. Sign off and approve all Local market promotional designs.
- Lead the design agencies for Tiger and ensure Tiger Brand Book is implemented in all OpCo’s.
**Key Experience**:
- Experience interacting with and presenting to senior executives from different cultures around the world
- Flexible in understanding different cultures and quick in adapt to different business situation.
- Leadership skills, able to lead the integrated project team working on global innovation projects
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