Marketing & E-commerce Senior Executive / Assistant

4 days ago

Singapore TIGER ENTERPRISE CORPORATION PTE. LTD. Full time

**What we're looking for
Tiger Family® is a leading award-winning schoolbag brand. Our goal is to grow our brand in Singapore, and we are looking for someone who is highly motivated and passionate about helping us achieve that. We believe in growing everyone to their fullest potential and providing a supportive and collaborative environment where you can thrive Come join our team and build our bright future together

**Responsibilities**
- Responsible for all ecommerce sales channels and marketplace platforms
- Responsible for all planning and implementation of online and offline marketing strategies, campaigns, promotional events and fairs
- Oversee and manage our e-commerce platforms including product listings, promotions and inventory management and daily store operations
- Manage and build content for all channels, websites and social media platforms, including idea generation, copywriting to ensure a consistent and cohesive brand image across all channels
- Work closely with cross-functional teams to develop and implement all marketing initiatives
- Monitors and reports on performance of digital and social media platforms and effectiveness of marketing campaigns and adjusts strategies as needed
- Responsible for development and upkeep of influencer marketing and contacts
- Conduct market research and analysis on trends, competitors and activities
- Assist in ad hoc assignments as required

**Qualifications**
- 3-5 years of working experience with e-commerce and digital marketing, preferably in consumer products industry
- Good knowledge of social media platforms, websites and digital advertising analytics tools
- Independent, responsible, self-motivated, able to multi-task and work under pressure
- Strong communication skills, able to communicate effectively and efficiently with local and regional teams
- Knowledge in AI and Photoshop with photo & video-editing experience is preferred
- Relevant knowledge in all marketplace and Shopline platforms is preferred

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