Medical Marketing Manager

2 days ago

Central Singapore Reckitt Full time

**Responsibilities**:
1) Build Strong Scientific Credibility in front of HCPs
- Support Senior Medical Marketing to develop Medical Marketing Strategy with Brand Strategy and comply to iHCP Policy, WHO code, local government regulation & Code of Ethic of infant formula
- Develop and execute Medical Marketing Omnichannel activities plan, including development detailing aids, e-direct mailer & leave behind materials to support the key product messaging & business development initiatives
- Monitor, tracks and assesses the effectiveness of implemented activity/program and share adjustment ideas to enhance and assure effectiveness
- Build and maintain Strong engagement, mapping and development plan for related National and Local KOL by partner with medical affair

2) Main Lead of Medical Marketing Activities & Campaign
- Conduct continuous educational program partner with medical society to provide continuous medical education to healthcare professionals
- Partner with regional & global medical marketing & medical affair team to roll-out medical education program in-line with brand strategy to healthcare professional
- Identify and develop engagement plan of national and local KOL and institution by partner with medical affair
- Manage all assigned medical marketing activities (premium sourcing, tracking & distribution, including monitoring premium inventory management) & working with commercial operational team in vendor creation (in-clinic advertising, 3rd party vendor, HCP speaker) & maintain/renew active vendor contract
- Ensure on time regulatory & compliance review of all medical events

3) Manage Annual and Quarterly A&P Budget
- Support Senior Medical Marketing develop Medical Marketing Budget Projection based on agreed number for activities aligned with Brand strategy
- Monitor Medical Marketing Budget accrual including monthly budget phasing according to finance planning cycle

**Requirements**:

- University graduate - Nutrition Science
- Experience in Medical or Marketing team at least 2 years and working directly with customers and or exposure to Nutrition/Pharmaceutical industry
- Ideally a combination of Medical and Brand management experience
- Understanding of nutrition market conditions, products approaches, to ensure that all activities reflect the actual needs of the targeted audiences
- Understanding of customers and the competition.
- Understanding of environmental and industry trends and their impact on the business.
- Demonstrated ability to effectively communicate to a diverse audience, at multiple levels within the company and through various formats
- Experience of working directly with customers/HCPs, opinion leaders, technical experts and professional staff as well as broad exposure to the healthcare industry and its competitors
- Experience working closely with other centralized sales support functions
- Through understanding of marketplace dynamics including healthcare customer base; and comparative strengths and weaknesses of competitor’s product.
- Basic knowledge of budgeting and forecasting.

**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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