Prestige Brand Manager
4 days ago
As part of the Transformation roadmap of the group, luxury was identified as a key source of profitable business growth for Pernod Ricard.- Since 2018, Pernod Ricard Singapore has started to grow its database of HNWI, progressively organizing ourselves better to capture this valuable consumption pool. When the group started the D2VIP KDP (Key Digital Program) in 2020, Singapore was chosen to be one of the 4 pilot markets worldwide. It is now contributing to 30% of the global D2VIP sales worldwide with great success in terms of recruitment and sales.The Prestige Portfolio Manager will be responsible for building a true luxury portfolio with desirable brands, designing and implementing a strong clienteling program to recruit and engage VIPs, and developing Le Cercle VIP Club eco-system beyond a catalog of products.
His / her key missions will be:
- Lead the portfolio strategy, focusing on Ultra-Prestige segment: assortment, new product launches, selling mechanics for VIP members
- Raise brand desirability via key events partnership (high-society balls, charity), curated distribution & visibility for Rare & Collectables, strategic collaboration with luxury media, KOLs and brands
- Drive luxury CRM strategy and elevate VIP engagement platform: rules of acquisition & retention, rules of engagement, trade-up system & tier-system loyalty program, through dashboards analysis and CRM tool, and leverage all key assets from global branded events to local unique experiences & content
- Build internal program to upskill Prestige Sales Team, develop product & brand training, selling catalog
- Develop Le Cercle beyond a catalog of products, with branding development of the VIP Club, launch of new initiatives, and creation of S&R/philanthropy story
- Collaborate closely and coordinate with key stakeholders: Prestige sales team, brand teams, brand owners, global and regional center of excellence - as well as external agency partners, media and influencers
He / She will assist in the development of the portfolio, product mix and communication strategies, to contribute to our luxury acceleration strategy and business ambition, through:
- His / her ability to get excellent understanding of the luxury market - competitors, channels, categories & customers - to transform it into business opportunities
- His / her ability to get a deep understanding of the (U)HNWI consumer & shopper behavior from observation, research and data reports, to transform insights into actions
- His / her ability to recommend, implement and evaluate effectiveness of business activities (consumer and trade) in order to optimize business performance and ensure excellence in execution
**JOB REQUIREMENTS**
- Degree holder with formal business qualifications or equivalent
- Minimum 12 years working experience, with luxury industry experience as a plus
- Excellent command of Excel and PowerPoint
- Excellent command of spoken and written English
- Excellent communication skills
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