Senior Manager, Property Marketing

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE

Be part of our diverse and inclusive team.

Job Responsibilities

Strategic Leadership & Collaboration- Act as a unifying force across the organization, collaborating with Brand, Communications, Digital, and PR teams to translate go-to-market strategies into compelling branded experiences.- Cultivate trust-based relationships with stakeholders, understanding their mandates to craft cohesive narratives that elevate F&B and nightlife programming at Marina Bay Sands.- Oversee regular cross-functional meetings to align marketing initiatives, ensuring strategic cohesion across all platforms.- Lead with confidence and presence by actively supporting nightlife and F&B venues—not only through elevated marketing efforts but also through on-ground attendance and engagement, fostering team morale and reinforcing brand visibility.

Marketing Strategy & Campaign Execution- Develop and manage short
- and long-term marketing plans with clear KPIs, leveraging content marketing, paid media, partnerships, traditional and on-ground advertising to drive visitation and engagement.- Partner with external media agencies to execute and optimize paid marketing campaigns across digital and offline channels.- Analyze customer data, market trends, and competitor insights to create innovative campaigns that enhance brand positioning and revenue growth

Event Marketing & Programming- Oversee the planning and execution of signature events within the nightlife and F&B, including seasonal promotions, brunches, celebrity chefs and DJ appearances, and exclusive nightlife experiences.- Develop cross-promotional initiatives such as partnerships with local and international businesses, convention tie-ins, and activations aligned with cultural and social trends.- Contribute to the ideation and execution of nightlife and F&B activations that elevate the Brand Signature Events, incorporating immersive experiences, themed pop-ups, and curated culinary and mixology showcases that resonate with target audiences and enhance brand storytelling.

Creative Asset Development & Brand Storytelling- Manage the creative development of all marketing assets, ensuring brand consistency across digital, social, websites, ticketing platforms, and on-property signages.- Oversee content creation—including photography, videography, and graphics—to support marketing initiatives.- Participate in production shoots to ensure all creative assets—across photo, video, and digital formats—align with brand standards and effectively support campaign narratives and visual storytelling.

Data & Performance Optimization- Leverage analytics tools to monitor campaign performance and optimize strategies for maximum engagement and ROI.- Work closely with media partners and stakeholders to refine marketing spend efficiency.

Job Requirements

Education & Certification- Bachelor’s degree in Marketing, Hospitality, or a related field.

Experience- Minimum 7+ years in senior marketing roles, preferably in nightlife, hospitality, entertainment, or luxury lifestyle sectors.Other Prerequisites- Proven track record in full-funnel marketing strategies, including content, digital, and e-commerce.- Expertise in traditional and innovative marketing techniques, with an ability to optimize campaigns for performance and brand elevation. Hands-on experience collaborating with external media agencies to execute is a plus.- Exceptional leadership capabilities, with experience managing cross-functional teams and strategic partnerships.- Highly analytical mindset, with strong business acumen and the ability to translate data into actionable insights.- Highly organised with excellent project management, writing and presentation skills.- Creative thinker and trendsetter, plugged into the latest social and cultural movements within nightlife and F&B.- Ability to thrive in a fast-paced, high-pressure environment, managing multiple priorities with efficiency and strategic focus.- Strong understanding of the media landscape in Asia Pacific and familiarity with hospitality and entertainment marketing.- Highly proficient in Microsoft Office Suite.- Familiarity with illustration, animation, motion graphics, typography, photography and videography, and/or copywriting is a plus.

Other Prerequisites- Expertise in traditional and innovative marketing techniques, with an ability to optimize campaigns for performance and brand elevation. Hands-on experience collaborating with external media agencies to execute is a plus.- Exceptional leadership capabilities, with experience managing cross-functional teams and strategic partnerships.- Highly analytical mindset, with strong business acumen and the ability to translate data into actionable insights.- Highly organised with excellent project management, writing and presentation skills.- Creative thinker and trendsetter, plugged into the latest social and cultural movements within nightlife and F&B.- Ability to thrive in a f