Product Manager

5 days ago


Singapore Amgen Full time

Career Category

Marketing

**Job Description**:
Accountabilities:

- Leads the marketing team and country cross-functional brand team (CBT)
- Develops the Country Brand Plan and strategy and ensures execution of the corresponding Tactical Plan
- Delivers multi-channel branding campaign in line with global guidance
- Working cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized
- Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values

Responsibilities:
- Leads the country cross functional brand team (CBT) in defining overall brand strategy, direction and tactics, to achieve the brand ambition
- Leads and coaches Associate Product Manager (direct report) to support the planning and execution of tactics and the multi-channel promotional activities.
- Develops and implements the Country Brand Plan based, utilizing global brand plans and customizing based on local insights and market dynamics
- Drives and encourages the team to find innovative solutions
- Design, localize, and executes multi-channel promotional activities (e.g., detail aids, message scripts, RTEs, webinars, congresses, etc.) utilizing global and other country assets
- Leads the development and execution of the brand’s omni-channel engagement strategy and plan
- Develops long range forecasts, budget and latest forecast estimates with key assumptions and drivers
- Identifies business opportunities, develops business cases to maximize penetration into the osteoporosis market
- Collects and analyses market research and field insights and refine plans and takes mitigation actions as required
- Works closely with the sales team to gather customer insights and feedback, to further refine strategy and tactical plans
- Coordinates competitive intelligence and drives competitive action plans
- Partners and collaborates with marketeers and brand leads in other countries
- Recruits and manages external vendors
- Plans and manages marketing expenditure budget
- Member of the Amgen Singapore Leadership team and reporting to the Singapore and Malaysia General Manager

Qualifications:

Minimum Requirements:

- Bachelor’s degree in marketing, science-related degree or a related field
- Minimum 5 to 8 years of experience in industry
- Minimum 3 years of experience in Marketing
- Fluency in English, both oral and written communications
- Financial, forecasting and budgeting skills and experience
- Computer skills (MS Office programs)
- Eligible to work in Singapore

Preferred Requirements:

- Minimum 2 years in a big pharmaceutical company
- Experience in General Medicine and/or Chronic diseases
- Documented success in gaining or maintaining market leadership position

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