Manager, Brand Strategy

2 weeks ago

Singapore Marina Bay Sands Full time

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE

Be part of our diverse and inclusive team.

Job Responsibilities

Brand Development for Future Signature Products & Experiences- Lead the end-to-end brand development process for new signature offerings, ensuring the highest levels of quality and on-time delivery.-
- Collaborate with internal teams, external agencies, and partners to align business objectives with world-class creative execution.- Balance high design quality with feasibility, ensuring brand assets are not only aspirational but also practical for implementation.- Provide ongoing brand counsel to internal teams as part of the brand transformation journey, maintaining consistency at the highest level.- Manage agency contracts and oversee the procurement/production of essential brand assets (e.g., typefaces, illustrations, etc.).- Work closely with Legal to oversee the registration and management of new and existing trademarks.

Brand Guardianship- Train and empower frontline teams to champion and uphold the integrity of our brand identity.- Ensure brand consistency across all guest and operational touchpoints, enhancing both brand perception and the guest experience.- Oversee and manage the digital brand platform, serving as the central repository for internal and external stakeholders.-
- Provide strategic counsel on the development of sub-brands within the approved brand architecture.

Brand Strategy Execution- Partner with internal teams and external agencies to implement and operationalize the overarching brand strategy.- Shape high-level brand concepts and ideas while executing with precision and finesse.- Evaluate creative, design, and strategic planning efforts to ensure they align with business goals and Marina Bay Sands’ brand vision.

Job Requirements

Education & Certification- Bachelor’s degree in any relevant field preferred

Experience- At least 5-7 years’ experience with a brand organization or as a brand consultant, or related field

Other Prerequisites- You have a deep understanding of the branding process, and the strategic management of all those involved.- You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don’t by looking for links between culture, futures and people- You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery- You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience- An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems- You are motivated to succeed as a team, not individual- You are generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of a brand find their rightful place in the world.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

  • Senior Manager

    2 weeks ago

    Singapore PAS People's Association Full time

    The officer is responsible for supporting the brand development, positioning, implementation, marketing and measurement of Brand Health. The officer is required to manage project and campaigns that supports the PA’s overall Brand and Marketing strategy and roll-out. **Duties & Responsibilities** The Senior Manager (Brand Strategy)’s role is to support...

  • Senior Manager, Corporate Branding

    5 days ago

    Singapore MOL (ASIA OCEANIA) PTE. LTD. Full time

    **Job Purpose**: The Corporate Branding & Strategy Division has been newly established to enhance and strengthen MOL's branding both externally and internally. Our goal is to engage with stakeholders such as customers, investors, partners, local governments, community members, and employees across various regions. With over 10 group companies in Singapore,...

  • Head, Brand Strategy

    5 days ago

    Singapore BLACKBOX RESEARCH PTE LTD Full time

    **Summary of Responsibilities** We are looking for a Senior Brand Strategist to keep Blackbox at the leading edge and appeal to a larger audience, developing industry analyses and thinking across innovative platforms by offering deeper, analytical business thinking and strong perspectives on clientele industry, consumer, marketing, and business strategies to...

  • Brand Strategy Lead

    5 days ago

    Singapore Syfe Pte. Ltd. Full time

    **About Syfe**: Syfe is one of the fastest growing digital investment platforms in Singapore. We provide a holistic investment solution for retail users - from passively managed wealth portfolios which are personalized and diversified using proprietary algorithms to active trading of single stock securities. Our mission is to enable sophisticated investing...

  • Head, Brand Strategy

    2 weeks ago

    Singapore Delivery Hero Full time

    Company Descriptionfoodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of...

  • Head, Brand Strategy

    2 weeks ago

    Singapore foodpanda Full time

    Company Description foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of...

  • Strategy & Planning Manager: Transformation & Brand

    6 days ago

    Singapore PERSOL Full time

    A leading strategic consulting firm in Singapore is seeking a Manager (Strategy & Planning) to provide strategic support to senior leadership. This role involves responsibilities such as managing public relations and branding strategies, coordinating operational excellence projects, and participating in the execution of long-term corporate strategies. Ideal...

  • DIRECTOR - BRAND & COMMERCIAL STRATEGY

    6 days ago

    Singapore DYNAMIC CLARITY CONSULTING PTE. LTD. Full time

    Role Overview The Director, Brand & Commercial Strategy will lead the development and execution of the company’s brand strategy, product roadmap, creative direction, and commercial performance. This role carries full accountability for revenue generation, product innovation, market expansion, and P&L outcomes across key international markets. You will...

  • Strategy Analyst

    7 days ago

    Singapore LIT STRATEGY PTE. LTD. Full time

    LiT Strategy is a boutique strategy consulting firm which specialises in providing consulting services to SMEs to drive decision making. We provide SMEs with quality business advisory services to help them alleviate their pain points and seize business opportunities. We are looking for fresh Graduates to join our team as a Strategy Consulting Analyst. This...

  • Brand Manager

    2 weeks ago

    Singapore THE EARLY INTERVENTION CENTRE PTE. LTD. Full time

    We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. If you’re creative, possess a strategic mind, and have experience in implementing targeted brand campaigns in the education sector, we’d like to meet you. Ultimately, you’ll help us improve our company’s reputation and drive growth. **As a Brand...