Digital Marketing Manager
2 days ago
**Scentopia is looking for a marketing manager for**:
**1. Strategy & Integration**:
- Develop a **sustainability roadmap**aligned with Singapore’s Green Plan 2030 and global ESG trends.
- Integrate sustainability into **product design, packaging, sourcing, and operations**.
- Identify opportunities for **circular economy models**(refills, recycling programs, zero-waste workshops).
**2. Compliance & Standards**:
- Ensure compliance with **local and international ESG regulations**.
- Manage sustainability certifications (Fair Trade, FSC, Carbon Neutral, Leaping Bunny, etc.) where relevant.
- Maintain reporting frameworks for **ESG audits, investor relations, and public communication**.
**3. Brand & Storytelling**:
- Translate operational sustainability into **brand narratives**customers care about.
- Lead **eco-conscious marketing campaigns**(e.g., highlighting local sourcing, orchid conservation, cultural heritage preservation).
- Partner with the digital marketing team to ensure **sustainability messaging is authentic, not tokenistic**.
**4. Partnerships & Advocacy**:
- Build partnerships with **NGOs, government bodies, and green innovators**.
- Position the company as a **thought leader**in sustainable luxury/experiential retail.
- Develop **CSR programs**(supporting local artisans, biodiversity conservation, community education).
**5. Measurement & Reporting**:
- Set up systems to track and report **carbon footprint, waste reduction, supply chain sustainability, and social impact**.
- Create annual **Sustainability & Impact Reports**to showcase progress and transparency.
- Develop **KPIs linking sustainability to business outcomes**(customer loyalty, brand equity, cost savings).
**Key Skills Needed**:
- **Sustainability frameworks knowledge**(ESG, GRI, UN SDGs).
- **Brand communication skills**- ability to turn technical sustainability data into **inspiring storytelling**.
- **Cross-functional leadership**- can work with marketing, product, finance, and supply chain teams.
- **Stakeholder management**- comfortable with regulators, investors, and NGOs.
- **Innovation mindset**- ability to design sustainable products, services, and experiences.
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