Principal Program Marketing Manager

4 days ago

Singapore Red Hat Software Full time

About the job:
What you will do:

- Craft the strategy and deliver integrated marketing programs aligned with global and regional objectives to achieve business outcomes and predefined KPIs while working closely with the Sales, product, and Business team stakeholders
- Monitor success and budgets and contribute with direct impact to the business and revenue growth targets in shared ownership with the country field marketing teams
- Develop and implement integrated seamless digital customer experience focused on awareness and demand generation; this can be done through activities like digital campaigns, paid social, telemarketing, and nurture tactics, in order to create an engaging customer journey, while these activities should complement field marketing campaigns in the middle and bottom of the funnel, all to convert leads into opportunities
- Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, persona targeting, and technology processes; be aware of and adept at the latest lead, audience, and content-led customer acquisition advancements
- Ensure that KPIs and metrics for each campaign are achieved; analyze results and reports to determine effectiveness of program activities
- Focus heavily on the optimization of digital campaigns for the biggest impact
- Manage the opportunity funnel and guide effectiveness and efficiency for campaigns from monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated
- Enable and equip field marketing teams and marketing development teams with content and campaigns-in-a-box for implementation within their countries
- Run customer life cycle management campaigns to cross-sell and upsell incremental offerings to existing customers
- Manage agencies to ensure campaigns are run on time, on budget, and on target

What you will bring:

- 10+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a big plus
- Demonstrated ability to create and develop strategies and integrated marketing campaigns, as well as the ability to carry out the tactical elements of these plans
- Solid project management, planning, stakeholder management, and organizational skills with attention to detail
- Ability to report and monitor performance of digital demand campaigns to support the achievement of business KPIs (revenue and pipeline)
- Solid analytical mindset; understanding of data and segmentation that will enable you to call on support from the analytics team to derive insights for better marketing programs and performance
- Good understanding of digital marketing, including customer journeys across paid, owned, and earned media is a plus

LI-RZ2

About Red Hat:

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