Senior Manager, Marketing and Promotions

3 days ago

Singapore MESSE DUSSELDORF ASIA PTE LTD Full time

**Profile**:
**Objectives of the role**:

- Lead and collaborate with cross-functional project teams to ensure strategic alignment and successful delivery of all marketing and promotional initiatives, while driving overall business objectives
- Direct the development and execution of integrated marketing, promotion, and communication strategies across a diverse portfolio of trade fairs, ensuring the achievement of key performance indicators (KPIs) and broader business goals
- Develop and optimse multi-channel marketing approaches using both traditional and digital platforms to maximise audience engagement, increase brand awareness, and drive growth in key market segments

**Main tasks & responsibilities**:

- Provide strategic leadership to project teams, creative teams, and external partners to design and implement comprehensive marketing and promotional strategies that enhance market reach, visibility, and customer engagement
- Oversee the full lifecycle of marketing campaigns, from strategic planning through execution to analysis and optimisation. Ensure campaigns are data-driven and results-oriented, focusing on audience segmentation, performance metrics, and actionable insights for continuous improvement
- Manage visitor promotions campaigns to ensure a seamless registration process and strong engagement, working to increase visitor numbers through targeted marketing efforts across digital and traditional platforms.
- Lead audience acquisition and retention initiatives with a focus on expanding the customer base, improving engagement, and enhancing the customer experience. Provide direction on optimising the customer journey across various touchpoints
- Mentor and manage marketing teams, fostering talent development and ensuring the successful execution of all projects under your leadership

**Required skills**:

- Proven success in a senior marketing leadership role, ideally within the MICE or B2B industries, with significant experience managing large-scale campaigns
- Exceptional leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively at all levels of the organisation and with external partners
- Strategic decision-making abilities, with a demonstrated capacity to balance creative innovation with data-driven insights to achieve impactful marketing results
- Strong analytical skills in customer segmentation, database management, and audience acquisition strategies, with a proven track record of driving growth through targeted campaigns
- Minimum of 8 years’ experience in a senior marketing role, with demonstrated experience in leading high-performing teams and managing complex projects to successful completion

**Join Us**:
Messe Düsseldorf Asia, located in Singapore, is a subsidiary of Messe Düsseldorf in Germany. We offer a dynamic and innovative workplace, dedicated to fostering excellence and driving impactful results. If you are motivated to make a meaningful contribution and thrive in a fast-paced, forward-thinking environment, we encourage you to apply. Join us on our journey towards sustainability and success in the global marketplace.

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