Brand Associate Director

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice - with a positive, agile company culture and with well-defined ethical principles, values, and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly. These values are essential to Astellas’ relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.

**What you will do includes:
**Brand Strategy & Management
- Strategic support and project management to support and guide countries for effective opportunity and risk mitigation plans.
- Co-lead the cross-functional International Market Brand Team, together with the Medical Lead, aligning brand planning and priorities, increasing collaboration and opportunities for support to the regional business
- Important to mention that this role requires to advise multiple countries to identify and prioritise opportunities and the support them through specific projects as well to guide them to identify risks and develop mitigation plans.
- Role model implementation of the new Marketing Operating Model, driving horizontal/vertical/virtual collaboration, sharing best practice across the business to sustainably grow functional effectiveness, ensuring strong linkages with the Major Markets Commercial Directors and the Area TA Leads.
- Lead the cross-functional co-creation of the rolling 3-year (medium term) Brand Launch Plan, making recommendations around investment & divestment opportunities and Launch Performance Excellence.
- As the key brand expert, drive brand development and implementation across IM, using the wide and full range of channels needed to ensure the strategic Brand Plan maximises regional market share and revenue growth, with optimised levels of investment.
- Shape, maintain and update brand profiles with respect to the vision, positioning, messaging, promise and differentiating advantages, to maximise sales potential whilst driving strategic alignment.
- Embed the Market Access strategy within the Brand Plan and partner with the Market Access team to support Affiliate needs in the short and medium term, supporting the value proposition for the brand
- Work collaboratively with Major Markets Brand Managers and Area TA Leads to develop recommendations for brand budget allocation.
- Co-create Brand KPIs with the IM TA Lead, ensuring these are aligned with other brands in the portfolio whilst addressing the specific product needs.
- Work closely with Medical to manage the relationship with KEEs (Key External Experts) and KOLs (Key Opinion Leaders), developing insights and services through effective engagement with key stakeholders.
- Liaise with the Government Affairs, Policy and Corporate Communications teams to understand the strategic environment and ensure its incorporation within Brand Plans.
- Build close links with the Global Brand Team, representing IM brand expectations to the Global Product Strategy teams and ensuring IM consistency with the global strategy.
- Identify ground-breaking, collaborative opportunities to drive innovation in P&L management and brand direction
- Work collaboratively with medical and other key stakeholders to co-create the Patient Advocacy and Communication Strategies, for inclusion in the Brand Plan.

**Mandatory Compliance requirements**
- To be aware of Astellas' Group Code of Conduct and associated policies and procedures and other applicable laws, codes, and regulations.
- Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager, which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.
- Undertake and comply with relevant mandatory Ethics and Compliance training and updates to maintain personal awareness; all training to be undertaken in a timely manner.
- Be aware of and comply with, the Astellas Way and Astellas Competences, in terms of expected values and behaviors, in addition to Astellas’ HR policies, procedures and guidelines.

**Health, Safety and Environment**
- Take reasonable care of the health and safety of yourself and others, including team members.
- Take responsibility as a Astellas leader in the provision of a healthy and safe workplace.
- Identify and correct unsafe conditions or behaviours and immediately notify the Manager of any serious incidents; complete an Incident / Injury Report and forward to Human Resources within 48 hours where necessary.
- Undertake duties in accordance with the current Astellas safety policies and procedures.
- Report non-conformance in accordance with the requirements of the Astellas