Regional Marketing Intern
1 week ago
Requisition Id: 3296
- Location: Singapore, SG, 018916
**Our Craft**:
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
**Our Blend of Benefits**:
- Staff Retail Credit Allowance
- 7 days of paid leave in addition to normal public holidays in Singapore
- Medical insurance
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Embrace work-life harmony with 50:50 hybrid working and up to five paid carers leave days a year
**Embrace Excellence**:
**Key Launches & Activations to be Supported by Intern**
- The Glenrothes 51YO Launch in Asia
- Optimization of Digital Amplification of Highland Park’s ‘Different by Nature’ in other APAC markets
- The Macallan APAC Go-To-Market communication toolkit for “Harmony Collection -” and “A Night on Earth”
**Make an Impact**:
**Estate Brands Portfolio Management**
- Support the launch of the new The Glenrothes 51YO working with Global and Local teams on the roll-out.
- Collaborate cross-functionally with APAC markets and global teams across Highland Park, The Glenrothes, Naked Malt, Famous Grouse and NO.3 Gin to support brand initiatives, providing feedback and addressing local market needs
- Work across departments (including but not limited to) Finance, Supply Chain, and Commercial teams to ensure financial alignment, profitability management, and cohesive execution of supply and distribution plans
- Support the annual growth planning process with the markets, APAC Brand Investment priorities and annual marketing calendar in line with brand guidelines and strategies
- Assist in planning and coordinating marketing materials to ensure they meet the specific needs of markets or contribute to the global creative process
**Market Research & Intelligence Tracking**
- Monitor and analyze research/internal data, industry trends, business environment, competitor activities, possible implications/opportunities for The Edrington Group (TEG) portfolio
- Ensuring accurate and timely creation of payments, maintenance of administrative budget spreadsheets
**Digital Marketing & Communication**
- Support the team with The Macallan APAC Go-To-Market communication toolkit for the two new launches of “Harmony Collection” and “A Night on Earth” for synergized APAC-wide communication launches.
- Manage the APAC Social Media Calendar by collaborating with Global Brand Team and in-market stakeholders to maintain a coordinated social media roll-out schedule
- Support APAC Paid, Owned and Earned communication Analysis and insight across for brand strategizing and discussion at executive level
**Your Talent and Skills**:
- Proficiency in written and spoken English
- Written and spoken Mandarin a plus
- Data Analysis (comfortable with interpreting social media insights, campaign performance metrics, etc..)
- Project management Basic knowledge of workflow tools (Excel, Asana, etc..)
- Adaptability: Willingness and agility to learn in various settings
- Attention to detail: Ensuring high quality work produced
- Strong project management skills by taking initiative in monitoring the project progress and timely completion of task
**A Place For Everyone**:
We’re proud of our inclusive culture - where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.
Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.
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