Director of Admissions and School Communications

1 week ago

Singapore XCL World Academy Full time

XCL World Academy is seeking to recruit an experienced, dynamic and highly motivated individual as a Director of Admissions and School Communications.

This successful incumbent will be reporting to CEO, XCL Singapore Schools and will be overseeing multiple functions, including Admissions, Partnerships, School Affairs & Communications, and Parent Engagement, to develop and implement student acquisition and customer retention strategies to meet the enrolment objectives of XCL Singapore Schools.

Main Responsibilities

Executive Leadership, Planning, and Budgeting
- Develop market and data-driven strategies, planning, and continuous innovation to attract, enrol, and retain targeted families for XWA.
- Lead and manage a team to foster a culture of innovation and customer centricity.

Admissions
- Create and implement strategies and initiatives to meet student recruitment objectives.
- Lead the Admissions and Enrolment team to collaborate with marketing and academics to deliver a high-quality and efficient admissions experience, optimizing lead-to-enrolment conversion.
- Ensure quality CRM data management and analysis to continuously optimize performance.

Partnerships
- Lead the partnership team and collaborate with the marketing team to drive innovative strategies to recruit and nurture partners, increasing lead generation and engagement to meet student recruitment objectives.

School Communications & Parent Engagement
- Develop a deep understanding of customer needs to identify and implement customer experience initiatives that enhance customer retention.
- Lead the School Communications and Parent Engagement team to develop and deliver communications and events plans that continuously enhance customer satisfaction and school positioning.
- Any other duties as assigned by CEO, XCL Singapore Schools

Person Specifications
- Bachelor’s Degree, preferably in Business Administration, Sales, Marketing or related field, with a commitment to continuous professional development.
- 5 years of relevant working experience in similar capacity and role
- Proven success in driving enrolment growth in the private education sector, with international schools experience highly desirable.
- Senior leadership experience with a track record of fostering an innovative, customer-centric, and can-do culture.
- Entrepreneurial, self-driven, and results-oriented, with a passion for making things happen.
- Excellent stakeholder engagement skills and, with the ability to align stakeholders to achieve goals.
- Data-savvy, with the ability to find and preset insights from data to drive decision-making.
- Exceptional communication skills, with a love for telling brand and customer stories through written communications, videos, and events, and a desire to make a real impact through authenticity and customer-centricity.
- A strong sense of accountability, striving to achieve results, high-quality deliverables, and attention to detail.
- Exceptional people management and leadership skills, being able to move and inspire cross-functional group, leading it into a unified direction with a common vision.

Application

About us
- XCL World Academy is an international school in Singapore for students aged 2 to 18, fully committed to the academic, emotional and social development of its students. We are immensely proud to be the first and only international school in Singapore authorized to offer all four International Baccalaureate (IB) programmes._

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