Growth Marketing Lead

3 days ago

Singapore Mindfi Full time

The Role

As a Growth Marketing Lead, your role will focus on customer acquisition to achieve a 10-15% month-on-month revenue growth for our new B2B SAAS-based employee wellbeing platform.

You’ll be leading the end-to-end marketing strategy and execution of campaigns and initiatives as well as taking ownership of our digital assets and tools, including the website, social media accounts, paid advertising channels, sales & marketing automation tools and CRM.

This role will be suitable for a seasoned growth marketer who is excited to take on the challenge of scaling the sales of a new SAAS platform in a fast-growing seed stage HR Tech start-up.

What you’ll do:

- Manage a marketing technology stack of sales & marketing automation tools to track and maximize funnel conversions as well as reduce Customer Acquisition Cost (CAC). Work directly and / or with freelancers to optimize our digital assets as well as leverage data and analytics to improve your marketing execution.
- Manage partnerships & affiliate relations with trade media, resellers and affiliates on channel-led sales. Strategize and develop a technology-driven affiliate marketing programme to scalably grow our reseller network.

Who You Are:

- You resonate with our mission to promote greater mental wellbeing in workplaces.
- You have 6+ years of experience and a proven track record in growth marketing for an early stage B2B SaaS start-up.
- Entrepreneurial spirit. You have worked in a startup and / or on digital marketing projects to drive sales of products and services.
- You adopt a user-centric approach to marketing and develop a deep understanding of our audiences and customers to develop your marketing strategy, creatives, messaging and content.
- You are analytical, data oriented and enjoy leveraging data to scale paid and organic marketing channels.
- You are technology savvy and enjoy using or learning to use a variety of digital tools to boost your marketing efforts.
- You have worked in a fast-paced environment and have a strong sense of total ownership.

Bonus if you have:

- Experience in creative design and content writing for the purpose of marketing
- Website development and web content management experience on platforms like Wordpress and / or Webflow
- Past founder, start-up or entrepreneurial background

**Benefits**:

- Get equity from day one at a Y Combinator startup.
- The chance to drive impact within the mental healthcare landscape in the APAC and Europe regions.
- The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities.
- Enjoy a low-bureaucracy environment, mínimal meetings, and an asynchronous communications culture.
- Competitive compensation.

Interview Process:

- Competence Interview: Deep dive into marketing, digital, growth, entrepreneurial and related experiences. (60-min video call)
- Go-to-Market Strategy: Develop and present a GTM strategy for MindFi to achieve the desired growth. (60-min video call)
- Interview with Co-founders: Discuss vision, motivation, and fit. (45-min video call)
- Offer

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