Big Campaigns Associate, Singapore Marketing

2 weeks ago

Singapore Shopee Full time

DepartmentMarketing- LevelEntry Level- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead end-to-end planning and execution of Big Campaigns, including major sales (e.g. double digit and/or other monthly cadences), seasonal festivals (e.g. Lunar New Year, Christmas), brand pushes and other major cross-category campaigns
- Collaborate and coordinate across internal stakeholders ( and other marketing functions (e.g. Social Media, Partnerships) for campaign creation and optimisation
- Manage key user mechanics for Shopee to increase relevance for users
- Conduct data analysis on campaigns performance and offer ongoing recommendations for campaign optimisation, such as innovative engagement and sales mechanics to enhance campaign performance
- Keep abreast of trends on other ecommerce platforms and broader industry developments

**Requirements**:

- Excellent command of English. Good communication and writing skills
- Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations and coordinate with counterparts across internal stakeholders (graphic designers, key account managers) under tight timelines
- Independent and self-motivated. Enjoys challenges and taking ownership of tasks. Flexible to taking on new, unfamiliar and difficult tasks or projects
- An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
- Reliable and possess strong team spirit. Able to work collaboratively, is patient and has good social skills
- Prior experience in ecommerce, marketing (including agencies) or equivalent roles are preferred

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