CRM Marketing Executive

5 days ago

Singapore Singapore Petroleum Company Limited Full time

**Responsibilities**:
**1. CRM & Mobile App Management**:

- Oversee daily operations, maintenance, and enhancements of the CRM system and mobile app to ensure seamless functionality and user satisfaction.
- Translate business needs into actionable system updates, configuring CRM features and mobile app improvements to meet strategic goals.
- Lead the rollout of new CRM functionalities and mobile app updates, coordinating user acceptance testing (UAT), deployment, and post-launch support.

**2. Issue Resolution & Vendor Coordination**:

- Diagnose and resolve CRM and mobile app issues promptly, collaborating with IT teams and external vendors to ensure mínimal disruption.
- Maintain strong vendor relationships to facilitate timely technical support and system enhancements.

**3. Membership, Database & Campaign Management**:

- Maintain and cleanse the CRM database to ensure data accuracy, consistency, and compliance with privacy regulations.
- Design, execute, and monitor CRM campaigns to boost customer acquisition, engagement, and retention, leveraging segmentation and personalization strategies.
- Develop automated workflows to enhance campaign efficiency and customer touchpoints.

**4. Analytics & Reporting**:

- Extract and analyze CRM and mobile app data to generate actionable insights on membership activity, campaign performance, and customer behavior.
- Create comprehensive reports and dashboards to support data-driven decision-making for marketing and sales teams.
- Monitor key performance indicators (KPIs) to optimize campaign effectiveness and customer satisfaction.

**5. Cross-Functional Collaboration**:

- Partner with marketing, sales, and customer service teams to align CRM and mobile app initiatives with broader business strategies.
- Facilitate cross-departmental workshops to gather requirements and ensure cohesive execution of customer engagement programs.

**6. System Support & Training**:

- Provide technical support and guidance to internal teams on CRM and mobile app usage, resolving basic issues and escalating complex cases as needed.
- Develop user-friendly training materials and conduct sessions to enhance team proficiency with CRM tools and mobile app features.

**7. General Marketing Support**:

- Contribute to ad-hoc marketing projects, including content creation, event support, and promotional campaigns, to achieve departmental objectives.
- Offer creative input to enhance marketing strategies and customer engagement initiatives.

**Requirements**:

- 1-3 years of experience in CRM management, marketing, or customer engagement roles; fresh graduates with relevant internships or projects are welcome to apply.
- Proficiency in Microsoft Excel, CRM platforms (e.g., Salesforce, HubSpot), and reporting tools (e.g., Tableau, Power BI).
- Strong data analysis skills with the ability to interpret trends and optimize campaigns based on insights.
- Technical aptitude with an understanding of system logic, APIs, and integration processes.
- Excellent written and spoken proficiency in English and Chinese (Mandarin) to engage diverse stakeholders effectively.
- Meticulous attention to detail, with strong multitasking and organizational skills.
- Exceptional interpersonal and communication skills to foster collaboration across teams.
- Self-motivated, proactive, and capable of working independently in a fast-paced environment.

Please write in with a full resume, present and expected salary, contact telephone number(s) and any other relevant information to:

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