Ad Demand Partnerships Manager

2 weeks ago


Singapore MonetizeMore Full time

MonetizeMore is a global leader in ad tech, helping publishers maximize revenue by building strong, transparent, and diversified demand partnerships. We work with leading DSPs, SSPs, ad networks, and agencies worldwide to create a more competitive auction environment that drives higher fill rates and stronger returns for publishers across web, app, and CTV. This role is central to that mission: scaling and optimizing our global demand stack, forging strategic relationships with top programmatic buyers, and ensuring sustainable, diversified revenue growth. **Role Overview**: We are seeking a highly motivated and results-driven **Manager of Ad Demand Partnerships** to drastically expand and nurture our programmatic demand partnerships. This is a critical, revenue-generating role focused on forging new strategic relationships with global and niche Demand-Side Platforms (DSPs),Supply Side Platforms (SSPs), and other premium demand partners. Your success will be measured by your ability to increase competition within our ad stack, resulting in higher fill rates and Session RPMs for our publishers' inventory across all platforms (web, app, and CTV). **Key Responsibilities**: **Demand Acquisition & Financial Strategy**: - ** New Partner Sourcing**: Proactively identify, prioritize, negotiate, and close new demand partnership agreements with top-tier global and regional advertising platforms (DSPs, Ad Networks, Media Agencies, Trading Desks). - ** Contract Negotiation**:Strategically negotiate revenue share models and favorable payment terms** with demand partners that mutually benefit both MonetizeMore and our Publishers. - ** Key Account Focus**: Establish and maintain high-level relationships with major programmatic buyers, including companies like **The Trade Desk, MediaMath, Amazon, Criteo, and similar companies.**: - ** Revenue Diversification**:Optimize the auction bid pressure from non-Google demand partners to diversify revenue sources for MonetizeMore publishers. - ** Inventory Expansion**:Seek opportunities to add value to our publishers' inventories** by targeting local ad agencies that may be interested in buying direct inventory or PMP deals. - ** Media Kit Development**:Create a professional kit** and compelling pitch materials that will entice demand partners and ad agencies to buy our inventory. **Technical Integration & Operational Oversight**: - ** Header Bidding Expertise**: Initiate the technical and business integration of new demand partners via MonetizeMore’s proprietary header bidding wrapper, ensuring seamless and low-latency performance. - ** Platform Diversification**: Drive monetization growth across emerging channels, including **Connected TV (CTV)**, **Mobile App Monetization**, and other high-growth video environments. - ** Financial Flow Ownership**:Take ownership of the payment pipeline and work closely with the Finance Team** to ensure demand partner payments are received on - time and continue to ensure publisher payments are always received on-time. - ** Integration Process Management**: Work closely with our ad ops and engineering teams to optimize the technical onboarding lifecycle process including seamless communication between ad ops and demand partner setup on new publisher. **Communication & Reporting**: - ** High-Impact Communication**: Clearly and effectively communicate complex technical and business terms to both internal teams and external executive partners. - ** Documentation & Training**:Break down complex demand integration processes into simple, clear chunks** for internal training and documentation. - ** Market Intelligence**: Stay ahead of industry trends (privacy changes, identity solutions, supply path optimization, etc.) and translate their impact into actionable demand strategies. **Required Qualifications**: - ** Experience**: 3+ years of successful experience in a Demand Partnerships, Business Development, or Supply/Monetization role within the Ad Tech or Publisher space. - ** Industry Knowledge**:Solid, expert-level understanding of the programmatic ecosystem** including **header bidding,**SSPs, DSPs, and Ad Exchanges. - ** Strategic Negotiation**: Proven ability to negotiate and manage commercial contracts, specifically focusing on revenue share and net payment terms. - ** Technical Acumen**: Strong understanding of ad demand integration processes, including VAST/VPAID for video, SDKs for app monetization, and general ad serving logic. - ** Communication**:Excellent written and verbal communication skills** with a proven ability to solve problems, initiate partnerships via cold outreach and present to senior leadership. - ** Organization**: Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously. **What It’s Like Working Here**: - ** Actions > Talk**:We value what you do, not just what you say. - ** Slack & Async**: As a 100% remote company we live and die by Slack updates, asynchronous communicati



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