New Business Development

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases.

We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In Magic.

But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

The world’s second largest entertainment company is on the hunt for a highly-motivated self-starter as New Business Development & New Openings Director for APAC Midway Attractions. This position will be based in SIngapore.

**ABOUT THE ROLE**

This role supports the Divisional Director and Regional Directors across Midway APAC to lead and execute new Midway attractions openings, by collaborating across different specialist departments across Merlin. It also sets the direction for developing and implementing strategies to expand the Merlin Midway business into new markets within APAC, establish new partnerships, and drive revenue growth through the successful launch of new locations. This is a newly created role and an entrepreneurial self starter mentality is essential, whilst complying to the overall Merlin’s strategy, policies and processes.

**Business Development Strategy**

Develop and execute business development strategy aligned with Merlin APAC Midway goals, focusing on identifying new growth opportunities, expanding into new markets, and driving revenue growth.

**Market Research and Analysis**

Conduct market research to identify potential markets/partnerships, analyze industry trends, and assess competitive landscapes. Use insights to identify target segments and develop strategies to penetrate new markets effectively.

**New Partnerships and Alliances**

Identify and establish strategic partnerships and alliances with new partners, key stakeholders, including vendors, suppliers, distributors, or other organizations, to drive business growth and expand market reach.

**Business Plans**

Develop, execute and present comprehensive business plans for new attractions including market entry strategies, financial projections, and operational requirements. Secure necessary internal approvals.

**Pre-Openings**

Lead negotiations with potential partners, vendors, and government agencies to secure necessary permits, licenses, and agreements for new attractions developments. Coordinate with internal and external stakeholders to ensure timely and cost-effective completion of all pre-opening activities, such as construction, recruitment, procurement, and marketing. Develop and implement innovative marketing and promotional strategies to generate buzz and excitement around new attraction openings.

**Cross-Functional Collaboration**

Collaborate with cross-functional teams, including design, engineering, marketing, operations, finance, human resources and legal, to ensure alignment and support for new business development initiatives and project implementation.

**Performance Tracking and Reporting**

Establish key performance indicators (KPIs) and metrics to track the progress of business development initiatives and performance of new attractions. Regularly analyze and report on the performance, identifying areas for improvement and implementing corrective actions as needed.

**ABOUT YOU**

To shine in this role, you have a self starter mentality with a genuine interest in developing a career in the tourism/attraction industry.

In addition, you will also possess the following:

- Bachelor's degree in Business Administration, Hospitality Management, or a related field.
- Proven experience in business development, project management, and new attraction or park openings within the leisure, entertainment, or theme park industry.
- Strong understanding of the APAC market, including cultural nuances, consumer preferences, and regulatory frameworks.
- Excellent analytical and strategic thinking abilities, with a track record of successfully identifying and evaluating new business opportunities.
- Exceptional negotiation and interpersonal skills to establish and maintain relationships with partners, stakeholders, and government agencies.
- Demonstrated leadership and team management skills, with the ability to collaborate effectively across departments and geographies.
- Excellent verbal and written communication skills, including the ability to create persuasive business proposals and present to senior executives.
- Proven ability to manage multiple projects simultaneously and deliver results within tight deadlines.
- Flexibility and willingness to travel extensively within the APAC region and work in a dynamic and fast-paced environment.

**ABOUT US**
Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 130 attractions across 25 countries, delivering