Customer Marketing Specialist

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: For best results, use Google Chrome to view this page. At Brown-Forman Global Travel Retail, we're driven by a single ambition: to be 'Nothing Better in the Market.' We don't just sell spirits; we enrich the journeys of travelers worldwide by creating elevated brand experiences. You'll be joining a team of passionate leaders who own the dynamic travel retail channel—a unique space where our brands truly shine. We're looking for collaborators who can connect with affluent global shoppers and build the future of luxury spirit experiences at a global scale. Meaningful Work From Day One Support the Travel Retail Customers across China, and when required South Korea and Singapore, reporting to the APAC Customer Marketing Manager by executing promotions that leverage key channel strategies and increase travelers demand, strengthen customer relationships and grow our brands within the region. Be responsible for coordinating the promotional and merchandising initiatives for Brown-Forman across the different TR channels. The Customer Marketing Specialist is responsible for ensuring promotions meet brands’ goals and regional objectives, are on time, stay within budget and are aligned with local markets when applicable. What You Can Expect - Implement the Marketing and Promotional Planning_- Timely develop and manage the promotional calendars and merchandising activities- Coordinate point of sale materials and ensure timely delivery and within brand spend budget- Manage permanent visibilities with planograms projects, order merchandising POS for customers- Manage and track the marketing budgets- Complete evaluations for all promotions and merchandising activity including sales uplift analysis and cost review using the internal M&E tracker tool (Measurement & Evaluation)- Plan, activate and review promotional events ensuring they are in line with legal standards - Collaborate & partner with Customers, internal & external partners_- Collaborate with internal and external partners, including the global GTR team. Work with B-F Design, B-F Legal, relevant internal B-F teams, agencies and suppliers to ensure optimal execution.- Build and maintain relationships with domestic teams to keep up to date on local brand strategies and activity- Participate in customer meetings- Assist in sales and marketing Ad-Hoc projects as defined by the GTR Global Marketing team and the APAC Commercial leads. Including trade shows and customer events.- Initiate and develop second communication channel with customers’ marketing teams - Inform the Customer's digital ecosystem planning_- Lead the planning related to the Customer’s Digital Ecosystem.- Manage the digital shelf: ensure our brands have a consistent and strong presence on our customers eCom channels.- Liaise regularly with the GTR Marketing team to ensure the regional Customer Digital action plan is rooted and fully integrated into the broader B-F GTR integrated communication strategies & plans- Properly measure, evaluate and optimize all digital campaigns What You Bring to the Table We are looking for a dynamic and ambitious marketer to join our team. You are a strategic thinker and a flawless executor, passionate about luxury brands and driven to achieve our "Nothing Better in the Market" ambition. - Core Skills & Experience:_- Proven Trade or Customer Marketing Experience: A marketer with a background in trade or brand marketing, ideally with a successful track record in the premium spirits or luxury goods industry.- Channel Knowledge: You have experience in the international business environment, with direct knowledge of the unique dynamics of the Global Travel Retail channel.- Commercial Acumen: You are fluent in using the full marketing mix to achieve brand and business objectives.- Agency Management: Demonstrated ability to manage outside agency partners to deliver exceptional work that meets brand standards and business goals.- Analytical Skills: You possess strong analytical skills with proficiency in Excel/Google Sheets and the aptitude to quickly master industry tools like Paxsmart and IWSR.- Languages: You’re fluent in English and Chinese, any other language is appreciated. - Execution & Project Management:_- Master of Project Management: You excel at managing a high volume of complex projects simultaneously, ensuring every milestone is met on time and on budget.- Cross-Functional Management: You have a history of successfully leading projects that require seamless collaboration across different functions and teams. - Communication & Interpersonal Skills:_- Exceptional Communicator: You possess excellent oral and written communication skills in English, with the ability to create and deliver impactful presentations.- Strong Relationship Builder: Your interpersonal skills are a key strength, allowing you to develop and maintain effective working relationships with both internal and external stakeholders. - Minds