Digital Marketing Manager

1 week ago

Singapore Top Bridal Pte Ltd Full time

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party-related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.).

**Position Summary**:
We are seeking a results-driven Paid Media (Facebook, Instagram, Pinterest and Tiktok) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.
- Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
- Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
- Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
- Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
- Stay current with industry trends, changes in algorithms, and new advertising platforms.
- Provide regular reports on campaign performance and make data-driven recommendations for improvements.
- Continuously test and experiment with different ad formats, targeting options, and creative strategies.
- Conduct market research and analyze customer data to identify opportunities for growth

**Key Requirements**:

- Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
- Minimum 3 years of relevant experience in digital and social media marketing.
- Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
- Proficiency in ad campaign setup, optimization, and budget management.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and team collaboration skills.
- Experience with A/B testing and conversion rate optimization.
- Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
- Experience in Women’s apparel industry is preferred.

**Job Type**: Permanent

**Salary**: $6,000.00 - $9,000.00 per month

**Benefits**:

- Dental insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Social media management: 2 years (preferred)
- Digital marketing manager: 3 years (preferred)
- multi-variate and A/B testing methodologies: 2 years (preferred)

Work Location: In person

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