Marketing Manager

We are hiring a Marketing Manager - Juice to manage our portfolio across the Southeast Asia and South Pacific (ASP) Region

As the Marketing Manager for Juice, you will join a talented leafing our growing Nutrition, Juice, Dairy and Plant portfolio. Due to the primary markets covered, the position may be based in either New Zealand, Philippines, Indonesia or Singapore.
- Leads development of annual and multi-year brand growth strategies and business plans for global and local brands in ASP to deliver against overall brand vision, business objectives and financial targets.
- Recommend and deliver a rolling 24-month marketing calendar.
- Works closely with the Global and Regional Brand Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies.
- Lead potential Global Charters working closely with the entire network globally
- Identify new volume and profit growth areas across the full commercial spectrum by leveraging consumer research, collaborating with functional experts.
- Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives.
- Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.
- Provides leadership, clear direction and prioritization to the Creative Strategy leads and IMX teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution.

**Experience Required**

8-10years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor’s degree required.

**Work Focus**

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

**Communication Focus**
- Role frequently leads communications with both internal (Global team, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners.
- Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes.

**Skills**:
Media Planning; Leadership; Creative Development; Marketing Objectives; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.