Global Brand Manager

1 week ago

Singapore Unilever Full time

JOB TITLE: Global Brand Manager - TRESemmé

LOCATION: Singapore

BACKGROUND

For 70 years, TRESemmé has helped women express themselves confidently as they make their mark on the world.

From our origins in salons, TRESemme has been driven by a simple truth: every woman deserves to look and feel fabulous, like they've just stepped out of the salon. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired and tested products that help you create your own style and experience that salon feeling every day.

TRESemmé promotes the values of independence, self-reliance, and most importantly, the confidence you need to step up and meet the next challenge. We understand the power of hair to boost your confidence, which is why we believe in empowering modern women everywhere to lead the way.

The Global Brand Manager will manage TRESemmé Business performance in SEA, building a sharply defined, purpose led brand focusing on the priority growth channels with a future fit portfolio.

KEY ACCOUNTABILITIES:

- Dock with markets (Indonesia, Vietnam, PH, Thailand) to deliver financial growth model for Tres SEA
- Develop purpose led communication assets and best in class precision marketing digital content
- Develop and lead new business model for TRES (via e-commerce)
- Work closely with local marketing teams to ensure flawless, on-time delivery of the projects in the marketplace.
- Lead the innovation project team including: Technical Project Leader to deliver superior technology, CMI (Consumer & Market Insight team) to maximize consumer impact, Supply Chain to expedite capabilities and maximize efficiency, Claims & Legal to develop and support superiority claims, Finance to build profitable business cases, Packaging and Creative Services. This will require interacting, leading, inspiring and driving teams, often virtually and remotely, to go above and beyond to ensure on-time and in full delivery.
- Execute band strategy in the cluster while analyzing brand performance and proactively identifying issues and opportunities for future brand growth.
- The role is supported by 1 Assistant Brand Manager

RELEVANT SKILLS/ EXPERIENCE

Professional experience:

- 2-3 years in brand development
- Proven track record in delivering powerful brand communication with experience in working on brands with purpose
- Experience in digital communication (advertising, content, influencer etc)
- Proven record of project management experience specifically in developing launches, consumer and shopper relevant innovations and/or re-launches.

Personal skills:

- Strong team player with passion for growth
- Self driven marketer with talent to craft exceptional mixes and inspire the extended brand team.
- Excellent communicator, able to work collaboratively within the global team as well as with local teams.
- Strong Bias for Action and ‘can do’ attitude.

TO APPLY

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