Senior Staff, Imc Strategy
2 weeks ago
Position Summary
To contribute effectively by developing and executing marketing and advertising campaigns that meets business needs.
Role and Responsibilities
- Planning, developing and implementing effective marketing communication campaigns with clear objectives and targets that meet business needs.
- Understanding of products and customer profiles to develop effective marketing deliverables.
- Monitoring ongoing campaign spends against the budget, keeping accurate records and highlight opportunities to optimize spends to ensure targets are met.
- Liaising with media, printers and publishers as required and managing the production of all marketing materials.
- Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate.
- Identify & initiate potential collaboration opportunities with internal and external clients.
- Align creative direction for the brand and all aspects of above-the-line advertising with Corporate Marketing & ensure legal compliance.
- Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Manage timeline for day-to-day tasks
- Deliver tasks assigned effectively and efficiently
- Work closely with Product Marketing team, Retail Marketing team and Corporate Marketing team.
- Able to communicate effectively with Product Marketing team, Retail Marketing team and Corporate Marketing team.
Skills and Qualifications
- Degree in Marketing/ Mass Communication or equivalent.
- Minimum four (4) years’ experience in marketing communications/ planning.
- Ability to implement marketing communication campaigns - ATL, BTL and events activation
- Passionate, committed and innovative team player and able to work under tight schedules
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