Account Executive
1 week ago
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
We are The Connected Marketing Agency. A strategic partner that guides brands to make meaningful connections with extraordinary outcomes.
Our purpose is to deliver Truth, Connection and Wonder. Truth. Being data-driven, informed by real human behaviour. We create authentic experiences inspired by insights. We believe in transparency in our business practises. Connection. We connect the ecosystem between brands and consumers through all marketing touchpoints digital, physical, emerging. We connect with partners, sister agencies and clients for unconventional solutions. Wonder. By approaching challenges with excitement, imagination and a sense of what’s possible. Our ideas excite, open eyes, provoke, move people in transformational ways.
We are designed, through approach, workplace, and model to bring together experts in brands, data, technology, media, content, creative and CRM across the world. Our 6,000 diverse talents include technology, data and media experts as well as creative, customer and commercial specialists. Our unicorns are dedicated to helping our clients navigate their own marketing transformation delivering work that resonates with audiences around the world.
The way we do this is by connecting datasets that reveal people’s choices, preferences and attitudes through millions of signals in what they do each day. We pride ourselves on having one of the most innovative strategy teams in the business. Our goal to design the right end-to-end customer journey - people are at the centre of everything we do and data is the fuel. Our clients regularly sing our praises, and who can blame them: from several of the world’s largest banks to household names in travel, shopping, food, and leisure, our work is broad and innovative. But we are interested in more than just best-in-class insights; we strive to offer every employee cutting-edge career development with a generous helping of fun.
The role maintains a primary responsibility in Singapore working on a project or retainer basis for key regional and local client programs. Day-to-day, your role includes:
**Responsible for relationship and growth with key clients, and internal team delivery excellence (80%) - Website, CRM, Content/Campaigns in financial, hospitality, FMCG sectors
ª Liaise with clients, understanding the key products and services Digitas can provide and lead the internal team in putting together marketing strategies, budgets, and project/product proposals.
ª Manage and grow internal team of line reports including Senior Account Executive/Interns, if applicable.
ª Lead internal/client meetings and key presentations.
ª Help clients and internal team prioritise projects.
ª Manage internal teams to deliver end-to-end projects and campaigns on time, budget, and quality.
ª Help to motivate and keep teams focused on brand ambition and project/campaign deliverables.
ª Manage process and tools between agency and clients.
ª Be a constant learning in digital and innovation spaces including but not limited to CRM, data, website.
**New Business Growth opportunities for SG (20%)
ª Primary - support your BD on new business proposals for existing and new client pitches.
**Qualifications
**We’re looking for someone who can demonstrate:
ª 1 to 3 years digital /CRM / social marketing / account management experience
ª A passion for digital and marketing communications innovations and creativity, which you share with clients and the internal team for motivation
ª Excellent client management skills - liaise with multiple clients on an ongoing basis, being an ambassador to their brand as well as to Digitas. Understanding client’s day-to-day needs (briefs) and confirming the direction of the team to fulfil these briefs in an accurate and timely manner.
ª Complete and deliver mid-level projects and campaigns to a specific schedule within an agreed budget as per agreed brief
ª Excellent presentation/oral and negotiation skills: know how to sell a mid-level idea into clients, pushing back when necessary for the overall good of the project delivery.
ª Excellence at understanding timing and budget limitations, keeping everyone on track and informed
ª Serve as a liaison between Accounts, Creative, Strategic and Data and Delivery agency divisions
ª Full awareness of project management processes related to digital platforms.
ª Experience with CX platforms (Adobe/Oracle/MS/Sitecore/SFMC etc) is not mandatory, but a plus.
ª A keen attention to detail and budgetary restraints
ª This role reports into the SG CRM Business Transformation Lead
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