Manager, Data Partnerships

4 days ago

Singapore Singtel Full time

**Manager, Data Partnerships & Technologies**:
**Date**:12 Jun 2025

**Location**: Singapore, Singapore

**Company**:Singtel Group

**Be a Part of Something BIG**
- Drive planning, implementation, and maintenance/operationalization of Singtel’s MarTech and AdTech stack including Marketing Cloud, decisioning and personalization platforms, to ensure effective data driven, personalized messages can be delivered and tracked across Singtel’s omni-channel environment.
- Understand business and technology requirements, as an effective conduit between business, IT and Advanced Analytics, to extract value using analytics and technology - to coordinate MarTech rollout to fulfil business objectives
- Work with cross-functional program teams in IT and business to integrate and configure key marketing technologies
- Serve as advance-user and drive product adoption for all MarTech solutions, supporting internal stakeholders with L1 support such as workflow set-up (segmentation, contact policy & consent), or to run user training/onboarding.

**Make An Impact By**
- Represent the business, as a MarTech specialist, collaborating with IT, platform vendors/contractors to enhance and implement capabilities to achieve business objectives - by provide specialist views and architectural oversight around martech/adtech ecosystems and best practices.
- Manage the lifecycle of the MarTech stack, including end-to-end delivery of enhancements and new builds, including driving UAT/ BRT, and user/ use case adoption
- Additional channels/placements integration (personalized banners across owned app/web, direct mailer printer/suppliers, sales and care agents, etc.)
- CDP & paid media integration
- Embedded Analytics to drive next-best-action
- Additional Data sources/triggers
- Customer Decisioning
- Defines, drives & owns the implementation of standards, strategy architecture, and arbitration frameworks
- Own the decision framework and ensure re-use and best practices adoption across scrum teams
- Accountable for the quality of assets implemented by the Decisioning Managers and Marketers
- Drive and pilot hyper personalization use cases from Decisioning, Marketing activation, to fulfilment.
- Ensure operational continuity of platforms by
- prioritizing, commissioning and managing platform Incidents and Change Requests
- L1 support such as workflow set-up (segmentation, contact policy & consent), or to run user training/onboarding
- Manage/ collaborate with IT/ vendor for L2 and L3 support
- Developing and maintaining the business continuity planning and data governance responsibilities for related platforms and processes

**Skills for Success**:

- Bachelor’s degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent
- Minimum 5 years experiences in the field of marketing/advertising
- Experience in
- Enterprise-level marketing automation platforms
- MarTech/AdTech knowledge (CDP, DSP/DMP)
- Digital Marketing
- Web Technologies (JavaScript, HTML, Cookies, etc.)
- SQL
- Strong organizational skill & conscientious personality.
- Meticulous, proactive and dynamic with ability to work independently.
- Effective communication and people engagement skills.
- Builder mindset
- Business Continuity Planning

**Are you ready to say hello to BIG Possibilities?

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