Marketing Communications
1 week ago
The Marketing Communications & Events Executive works closely with the internal
marketing team and/or stakeholders to achieve specific company objectives set by the Head
of Marketing, such as increasing digital sales, lead generation, brand engagement and
conversions. You will be the key person in charge of executing the marketing campaigns,
which includes:
**Job Description**:
Event Management
- Independently plan and organize events and exhibition activations from conception to
completion.
- Lead the on-ground execution of events and activations, troubleshooting real-time
issues.
- Manage logistics, coordinate remote support, and oversee on-site activities to ensure
smooth execution and troubleshooting during events.
- Build strong relationships with vendors, venues, and stakeholders, serving as the
primary contact during activations.
- Identify new opportunities to engage customers, acquire new users, and showcase
brand products and values.
- Optimize event planning to align budgets with marketing goals while maintaining
high-quality execution.
- Collaborate with cross-functional teams (Marketing, Pre-Sales, Sales, Product
Manager) and external partners (technology partners, business partners, agencies)
to curate exciting activations that reflect our brand’s uniqueness.
- Prepare post-event reports of marketing campaigns.
Digital Marketing & Content Support
- Assist in creating and executing engaging marketing campaigns and social media
content across the Group’s platforms.
- Help create engaging short-form video content to boost brand awareness and
showcase initiatives.
- Maintain a consistent brand voice and tone across all activations and content
channels.
- Support social performance tracking, including social listening and market research,
to stay informed of trends.
- Assist in developing engaging EDM campaigns and promotional materials, including
blog posts, case studies, white papers, product sheets, direct mailers, newsletters,
and press releases.
- Manage the monthly social media and marketing calendar, including content
scheduling, promotional timelines, and event coordination.
- Explore new platforms to enhance brand visibility and audience engagement.
- Monitor and actively engage in social media discussions to foster community growth.
- Analyse market trends and competitor activities to identify opportunities and suggest
improvements.
materials to drive sales and website traffic.
- Track, analyse, and report on key digital marketing metrics (e.g., impressions, unique
visits, followers, clicks, sales).
- Assist in updating website content and copy to ensure consistency across the
Group’s platforms.
Skills and Other Requirements
- Ability to work independently with strong communication and interpersonal skills.
- Able to multi-task, prioritize, and thrive in a fast-paced environment.
- Creative thinker with a passion for developing innovative ideas and solutions.
- Positive attitude, strong presentation skills, and copywriting ability.
- A desire to elevate our brand and reach new audiences.
- Excellent project management and organizational skills for handling multiple tasks.
- Proficiency in WordPress and social media platforms (Facebook, Instagram,
LinkedIn, TikTok, Twitter, YouTube etc).
- Fluency in Chinese (written and spoken) is an added advantage for supporting the
Hong Kong and Taiwan markets.
**Job Type**: Permanent
Pay: $3,000.00 - $3,800.00 per month
**Experience**:
- Marketing: 1 year (preferred)
- content support: 1 year (preferred)
Work Location: In person
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