Assistant Marketing Manager
2 days ago
**Key Responsibilities**:
**Digital Performance Marketing**:
- Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
- Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
- Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
- Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
- Plan, implement, and optimize paid campaigns across various platforms
- Measure digital performance and identify areas for improvement.
- Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
- Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry
**Public Relations (PR)**:
- Build and maintain strong media relationships to secure press coverage for campaigns and product launches.
- Manage press releases, media kits, and corporate communications to enhance brand visibility.
**KOL Management**
- Identify, onboard, and manage KOLs aligned with the brand's image.
- Provide reports to track and evaluate the effectiveness of KOL partnerships.
**Customer Relationship Management (CRM)**:
- Develop CRM strategies to enhance customer engagement and loyalty.
- Oversee customer segmentation and personalized marketing efforts.
**Qualifications and Skills**:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
- Proven ability to design and implement successful marketing campaigns.
- Ability to pull data from various resources and translate it into trends, action plans and reporting templates
- Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
- Strong track record in marketing communications, lead generation, PR and achieving ambitious sales targets
- Strong media contact and prior PR experience will be an added advantage
- Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets
**Job Types**: Full-time, Permanent
Pay: $4,000.00 - $4,800.00 per month
**Benefits**:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- 13th month salary
- Attendance bonus
- Performance bonus
- Yearly bonus
**Experience**:
- Performance Marketing: 3 years (required)
- Digital Marketing: 3 years (required)
- Public Relations (PR): 3 years (required)
Work Location: In person
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