Digital Marketing Specialist

Want to have be a part of a thrilling journey of groundbreaking advancements?
- Do you enjoy discovering life-changing possibilities?
- Looking to experience working with a diverse and regional team?

**_Yes? Then read on to know more_**:
**Your new employer: Forefront of Innovation and Unwavering Commitment to Healthcare**:
Started in 1943, your new company’s first product was used for airplanes, and fast forward to now where they have evolved into pure medical technology. Historically, they have a portfolio of serving aerospace, medical, and industrial markets.

Your new company is a global powerhouse in cutting-edge medical technologies—a company dedicated to revolutionizing lives and shaping the future of healthcare. With a relentless pursuit of innovation and an unwavering commitment to patients and healthcare providers, this company is at the forefront of transformative advancements. Its diverse portfolio encompasses critical fields such as vascular access, interventional cardiology, anesthesia, emergency medicine, surgical solutions, urology, and respiratory care.
Operating in over 150 countries, this dynamic organization boasts a team of over 14,000 professionals who embody a culture of brilliance and collaboration. From its headquarters in Wayne, PA, this company drives transformative change on a global scale, leaving an indelible mark on the industry.

**Your new Job: Digital Marketing Specialist | Digital Marketing, Content & Channel Management, Analytics**:
You will play **a key role in developing digital engagement strategies a**nd delivering healthcare professional (HCP)** digital marketing and customer engagement programs, **closely working **with the APAC Digital Marketing Lead. **You will be **partnering **with relevant business unit (BU) sales and marketing teams to **develop integrated multi-channel marketing plans **to drive full-funnel activation and optimize lead nurturing and conversion.

**Digital Marketing & Content Strategy**
- Support **APAC Digital Marketing Lead in HCP digital marketing strategy development and execution**, leveraging both** inbound and outbound marketing** tactics to drive **full-funnel activation**:

- Define **digital content & media strategy**, oversee content planning and development, in collaboration with BU sales and marketing teams

**Digital Content & Channel Management**
- Develop, adapt, manage, and optimize **digital content and digital marketing assets**, as well as** create a content repository** to enable efficient and timely access for BUs and in-country marketing
- Manage **social media / eDM content calendar** and submissions across countries by working closely with BUs and in-country marketing to refresh and optimize digital content
- Use **social media / CRM / Marketing Automation **solutions such as** Hootsuite / Sprinklr / MailChimp / SAP Marketing Cloud **to execute & manage digital marketing campaigns with support from digital agencies

**Digital Campaign Execution & Platform Management**
- Lead cross-functional **digital activation teams to set up, launch, manage, and optimize social media & eDM campaigns**, as well as orchestrating across face-to-face and digital channels for greater personalization
- Supervise day-to-day activity across various digital platforms to ensure achievement of customer engagement goals (e.g. improving customer experience, increasing digital engagement, growing website traffic, and increasing brand loyalty)

**Digital Marketing Analytics**
- Monitor and report on appropriate **digital platform/channel analytics and KPIs **to track progress on** full-funnel activation effectiveness, campaign attribution, and return on investment** for d**igital media (owned, earned, paid), inbound and outbound marketing tactics**:

- Analyze digital marketing **campaign effectiveness, identify trends, and suggest opportunities** for improvement in** customer engagement, acquisition, conversion, and retention**

**Digital Capability Building**
- **Provide guidance to commercial teams** on digital marketing and omnichannel customer engagement trends and their implications on the business
- Collaborate across commercial teams and drive results by continuously optimizing the customer experience by running test-and-learn sprints, documenting failures, and scaling successes

**_Sounds exciting? Read more_**:
**What we need from you?**:

- Tertiary qualification in **Communications & New Media, Business, Marketing, or related discipline**:

- **Minimum of 3 years of work experience** in the **B2B or B2B2C industry**.
- **Consumer Health, Pharma, Medtech industry** experience is a plus; Agency or start-up experience is an asset.
- Hands on experience in **digital content creation and campaign execution; **experience in multinational campaign execution is a plus.
- Solid understanding of digital marketing, including multi-touch attribution, impression tracking, customer journey, omnichannel/campaign analytics methodologies, and ma