Regional Digital Marketing Executive

2 days ago

Singapore fccsingapore Full time

On behalf of one of its clients, an international small domestic appliance group, the French Chamber of Commerce is looking for a _
**_Regional Digital Marketing Executive_**:

- ._

The hiring company is an international group present with its products in more than 120 markets, with a worldwide community of over 10.000 employees and brands that have made the history of small domestic appliances and design.

The Regional digital marketing executive will manage and enhance the Companys online presence through the brands websites and social media platforms. He/She will build and execute our digital strategy, optimise online platforms and drive engagement. The role involves collaborating with the regional marketing and sales teams to implement effective strategies that attract customers and drive sales.

He/she will oversee regional website management, develop and execute content strategies, optimize performance, and supervise social media platforms.

**Main Responsibilities***:
1. Manage the regional brands websites:

- Manage the Companys 8 brands websites, ensuring they are aligned with brands guidelines and user experience best practices in Vietnam, Indonesia, Thailand, Cambodia and Philippines.
- Supervise our servers

2. Build and implement the content strategy:

- Increase brand awareness and visibility by designing content marketing strategies and initiatives to expand the brand’s digital footprint
- Regularly update website brand and product content and optimize for search engines
- Support and manage ad hoc marketing projects and initiatives

3. Measure and optimise the performance:

- Monitor, analyse and report on web traffic, user behaviour and engagement on brand-owned channels
- Measure, optimise, improve and repurpose content on a regular and ongoing basis
- Support and work efficiently with the regional teams (product, marketing and training)

4. Manage direct marketing programs and social media platforms:

- Develop and manage an effective editorial plan and editorial calendar
- Manage direct marketing programs

**Requirements**:

- Possessing three to five years of professional experience.
- Proficiency in WordPress is a prerequisite, while familiarity with marketing automation software and SAP is advantageous but not mandatory.
- Ability to articulate complex data and insights concisely and effectively.
- Proficiency in website analytics tools (e.g., Google Analytics) with a strong emphasis on data-driven decision-making.
- Experience in crafting web content and a solid understanding of web publishing requisites.
- Familiarity with technology, including HTML, CSS, and JavaScript, is beneficial though not compulsory.
- Meticulously detail-oriented, well-organized, and proactive in task execution.
- An enthusiastic team player.
- Fluent in English.

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